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Principles of Marketing Pack Paperback – 17 Jun 2010

4.3 out of 5 stars 4 customer reviews

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Principles of Marketing
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Product details

  • Paperback
  • Publisher: Financial Times/ Prentice Hall; 5 edition (17 Jun. 2010)
  • Language: English
  • ISBN-10: 0273743279
  • ISBN-13: 978-0273743279
  • Product Dimensions: 21.2 x 5.2 x 27.5 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 381,025 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback
got this book for reading around the subject of marketing, even though the writer is American, it does not mean the message is different, that is why it is the fifth European edition. would definitely recommend this book
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Format: Paperback
I find that the content of The Principles of Marketing Pack is essentially okay, but you get the feeling that it touches a lot of subjects without dealing with any of these in greater depth.
Furthermore I have experienced that my version of the book is literally falling apart after just a couple of weeks.
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Format: Paperback Verified Purchase
I bought this book as an investment buy and a core textbook for my masters in Creative writing and publishing. It is an extremely good book with a depth of knowledge about marketting across the board. The principles,the marketting strategy sections and the glossary are very useful. If you have to buy one book on marketting and communication it should be this book.
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Format: Paperback Verified Purchase
This is the marketing bible. Well they certainly market it as that :)
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