£57.99
FREE Delivery in the UK.
Only 2 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Quantity:1
Pricing Strategy: Setting... has been added to your Basket
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures Paperback – 17 Feb 2011

5.0 out of 5 stars 2 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
"Please retry"
£57.99
£33.82 £32.00
£57.99 FREE Delivery in the UK. Only 2 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Special Offers and Product Promotions


Frequently Bought Together

  • Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures
  • +
  • The Strategy and Tactics of Pricing: New International Edition
  • +
  • Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
Total price: £141.97
Buy the selected items together

Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.




Product details

  • Paperback: 344 pages
  • Publisher: South-Western College Publishing; International edition edition (17 Feb. 2011)
  • Language: English
  • ISBN-10: 1111571295
  • ISBN-13: 978-1111571290
  • Product Dimensions: 20.5 x 1.3 x 25.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 391,013 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

Part I: SETTING THE PRICE. 1. Boundaries of a Good Price. 2. Profit's Sensitivity to Price. 3. Consumer Perception Driven Pricing. 4. Price to Value. 5. Psychological Influences to Price Sensitivity. Part II: MANAGING PRICE VARIANCES. 6. Price Segmentation. 7. Price Promotions. 8. Discount Management. Part III: ESTABLISHING PRICE STRUCTURES. 9. Price Structures and Multipart Tariffs. 10. Add-ons and Accessories. 11. Versioning. 12. Bundling. 13. Subscriptions and Customer Lifetime Value. 14. Yield Management. Part IV: PRICING STRATEGY. 15. Competition and Pricing. 16. Product Life Cycle Pricing. 17. Pricing Decisions and the Law.

About the Author

Well-known in the industry as a thought leader in pricing, Dr. Tim Smith is Managing Principal of Wiglaf Pricing as well as Adjunct Professor of Marketing at DePaul University. Dr. Smith is a researcher, an instructor, and a consultant in pricing strategy. He is a regular presenter at THE Professional Pricing Society conferences, in both the United States and Europe. With hard-hitting, focused messages for executives, he regularly presents actions that lead to dynamic results. At Wiglaf Pricing, Dr. Smith provides strategic pricing support for globally leading firms such as Symantec, as well as a host of entrepreneurial firms and portfolio companies of private capital. Dr. Smith has developed his insights into pricing through past roles, including Chief Marketing Officer of ISB Development, a software subsidiary of Nonolet in Novosibirsk, Russia, and Business Development Manager of SPL WorldGroup, a software product and consulting firm. Dr. Smith began his career as a research scientist in quantum mechanics before his interest in strategy prompted him to pursue an MBA. His focus on pricing is a natural culmination of his deep love of math and his market orientation. Dr. Smith holds an MBA with High Honors in Strategy and Marketing from the University of Chicago GSB, a PhD in Physical Chemistry from the University of Chicago, a BS in Chemistry and Physics, and BA in Mathematics from Southern Methodist University. In addition to this text, he has authored another book on systematically growing revenue in business.


Customer Reviews

5.0 out of 5 stars
5 star
2
4 star
0
3 star
0
2 star
0
1 star
0
See both customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
I recommend this book to any marketing or finance executive who will take on a pricing project to make important pricing decision and want to know what ought to be considered. The book gives a thorough enough theoretical treatment of pricing to satisfy a Marketing MBA or a pricing professional too.

Unlike less substantial books, Tim Smith provides a logical analysis of the important trade-offs you will have to make in any major pricing project in a practical style, yet clearly demonstrating the important economic frameworks. The book examines the marketing, strategic, financial and economic issues you will need to weigh up in making your pricing decisions. It is illustrated with numerous relevant case studies, worked examples and graphics. There are optional appendices with a full mathematical treatment that need some basic knowledge of algebra.

Stephen Ness
Head of Pricing and Planning
UK Wireless Operator
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
If you serious about pricing, you can fill a small library with excellent and constantly developing material. If you only want or feel you need a couple of authoritative and comprehensive works, this contribution to the literature by Tim Smith makes a superb companion to one of the seminal pricing texts, The Strategy & Tactics of Pricing (Nagle, Hogan, Zale). Very readable and logical in its development of the key aspects of the topic with plenty of great examples of practical application.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse


Feedback