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Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business Paperback – 3 Jul 2013

4.8 out of 5 stars 16 customer reviews

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  • Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
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  • The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
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Product details

  • Paperback: 280 pages
  • Publisher: Kogan Page; 1 edition (3 July 2013)
  • Language: English
  • ISBN-10: 0749467673
  • ISBN-13: 978-0749467678
  • Product Dimensions: 15.2 x 1.5 x 22.9 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 205,509 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

"[T]he author provides numerous different suggestions of ways in which prices can be increased in a manner which minimizes the amount of stress and the fear of losing valuable customers...The contents of the book are easily understandable by a business person who has no training in financial management. I highly recommend the book for anyone who runs a business."--John Gibbs "Notary Public and Top Amazon Reviewer "

"Like the best business books, "Pricing for Profit" is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you're offering and how you're selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you're going to find something in this book that you can put to use in your business."--Daria Steigman "Solo PR Pro "

"Hill ...discusses common pricing myths, explains how pricing works best and offers easy-to-implement pricing recommendations that could increase your profits. ...'CEOs, finance directors, sales managers, marketing analysts, accountants and strategic planners, ' and to anyone who sells a product or service."--getAbstract "Inc. "

Book Description

Makes clear why pricing is so critical to profitability - and gives readers the clarity and confidence needed to do something about it in their own business

Proven, practical pricing advice based on real life case studies - real businesses that have transformed their bottom line by focusing on profitable pricing strategies

Features tools such as spreadsheets, diagrams, simple financial analyses and action plans to help readers apply the book's advice to their own business

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Top Customer Reviews

Format: Paperback
I was expecting this to be a great, useful business book (Kogan Page are a fab publisher and their books are usually fantastic). What I wasn't expecting was for it to completely blow my socks off!!

I have to admit, I am not a particularly numerate person and I have struggled with the financial aspects of running a business for many years. This wonderful book has changed all of that. Not only do I now have a clear view of how pricing fits in to my sales and marketing activity so I understand where I've been going wrong; I also now have a simple, step-by-step plan of action for putting it all right! I have never been so excited about sorting out my financials.

What the author does so beautifully is explain everything in clear, simple, jargon-free language, without being at all condescending. I came away feeling like the pricing penny had finally dropped and super inspired to make the necessary changes in my business.

I cannot recommend this book highly enough to anyone who is self-employed or runs any sort of company. It's brilliant.
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Format: Kindle Edition
Peter Hill's new book is inspiring and a great read. It certainly was a light bulb moment for me and a very sound investment as far as I am concerned. As I leafed through the pages, I felt like Homer Simpson, when he realises that he has left his keys in the door overnight!

Written in simple English, Peter Hill delivers his message in a clear and concise way that makes you think about the fundamentals of pricing, and more importantly its impact on the bottom line and ultimately the profitability of your business.

The book has challenged me and caused me to question my own pricing strategy within my business. More importantly it has shifted some of my focus away from my competitors. Peter's view is that we need to "tip the value scales" and understand your own pricing strategy as well as your competitors! For far too long, I have been worried about the competition and what they are charging. Sound familiar?

We think we know about pricing, but do you or your staff realise the impact discounting has? I never considered this before! Have you?

There is some sound advice in this book and for me it's a good read and great value. Well done Peter Hill.
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Format: Paperback
What a fantastic book to get down to the nitty gritty of of business Pricing do's and dont's. Anybody who has run their own business will understand the fundamentals and rate this book highly. I was passed this by my MD and he was adamant that we should all read this in our team. Now I know why. This is how to turn your sales team (and everyone else in the business for that matter) into professional business people thinking about the sanity of Profit rather than the vanity of Sales. Touches every aspect and has made a very significant change to our bottom line - real tangible money!
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Format: Paperback Verified Purchase
A superb read and it does what it says on the tin - pricing for profit ! I had bought the book a while back and read some of it, but had cause to re-read the whole book this time for a digital business I am involved with. It was a boost of confidence to hear Peter talk authoritatively about real life example of how a revised pricing strategy helped save businesses. The human psychology element is very interesting too and reminds us how easily people want to please by offering a discount without thinking about the impact on the bottom line. If that's what you want to impact, this book is superb. Highly recommended indeed.
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Format: Kindle Edition
This book offers straightforward good advice presented in a clear easy to understand manner
The author uses case studies which he has been directly involved in to make his points and as such this is a useful tool in the product pricing element of any business.
It flows well and is an easy read.
I have already used many of the suggested methods to great effect.
Thoroughly worth reading and retaining as a reference document.
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Format: Paperback Verified Purchase
This book is full of practical advice. Pricing is the most important part of the profit equation, and the most misunderstood or overlooked. Peter has done a wonderful job of explaining how to use price to improve profits. This is a great book for any business owner.
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Format: Paperback
I have just finished reviewing this book for the Professional Services Marketing Association Magazine (PM Forum). Speaking as a numerically illiterate marketing person I hadn't expected to get a lot of joy out of this book... but how wrong could I be?

The first thing that strikes you is the warm, friendly tone of voice... this man is an accountant that actually speaks in plain English! But it's not just that... although his opinions are strong they are backed up with experience and examples, rather than waffly academic theories and models. He doesn't just tell you what to do but takes the time to explain why... so that, at every stage, you're nodding away, genuinely understanding how this is relevant to your business.

As one would expect, each chapter ends with handy action points and QR codes, linking to downloads from his website. Key points are hammered home with pull-out boxes, exclaiming `ouch' in the same way that Homer Simpson goes `doh' at the point of realisation that something has gone wrong. And, crucially, the book itself ends with a whole chapter dedicated to `42 action points' you really have zero excuse for not working your way through, right away. This book may be about pricing but it is far from being about navel-gazing and theory. It is utterly and completely grounded in relevant common sense and action.

If you're sitting on the fence... get off it... how wrong you would be to pass this book by. It might just be the one read this year that makes an impact on your business's bottom line. I urge you to read it. Now.
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