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Pricing, Online Marketing Behavior, and Analytics by [Viglia, G.]
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Pricing, Online Marketing Behavior, and Analytics Kindle Edition

5.0 out of 5 stars 1 customer review

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Product Description

About the Author

Giampaolo Viglia is a Post Doctorate Research Fellow at the University of Eastern Piedmont, Italy.

Product details

  • Format: Kindle Edition
  • File Size: 1138 KB
  • Print Length: 106 pages
  • Publisher: Palgrave Pivot; 2014 edition (9 May 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00K0MX3YI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
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Format: Kindle Edition Verified Purchase
Makes for a very interesting read.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x94e2bce4) out of 5 stars 1 review
HASH(0x8e587288) out of 5 stars This text has practical value instead of just scholarly content 13 Nov. 2014
By Farhan Malik - Published on Amazon.com
Format: Hardcover
I like the statistic analysis as it can be used in the real life.

The author makes an effort to make the reader understand what Online Marketing is by describing enough details not to confuse the reader. It shows hoteliers ways to promote their properties by using technique like SEO and SEM. The research of hotels has some great insights of successful hotels worldwide.
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