Priceless: The Hidden Psychology Of Value Paperback – 1 Jun 2011
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently bought together
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
"Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. (Business Week)
"Bright analysis of the psychology of pricing … readable and revealing." (Kirkus Reviews)
"Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse." (The Times)
"All about the hidden psychology of value, it is a truly eye-opening account of how the pricing of products affects how we think of them." (The Big Issue)
"[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5" (BBC Focus)
"An instructive and entertaining romp, which will leave you amused, smarter, and wondering about what money and prices really mean." (Daniel Kahneman - Professor Emeritus, Princeton University, and Nobel Laureate in Economics)See all Product description
What other items do customers buy after viewing this item?
Top customer reviews
In addition to the great content of this book - all backed up with solid research and references - it is also immensely readable. Indeed, it is broken down into 55 short chapters, so you can read it in bit-sized chunks.
Priceless does not provide you with practical pricing advice, but it certainly makes you think and will definitely help you re-think your pricing models so you can gain more profit. That alone is priceless advice - yet you only have to pay £12.99 for it...!
There is a bit of pop psychology that explains how people respond & expect different prices & appreciate the value of things depending on context. I used some of the ideas the following week in pay negotiations at work thefollowing week. It didn't get me any more money because the decisions had already been taken but it could have so maybe next year....
There was a fascinating short chapter in menu
design & layout but Unfortunatly I didn't make a good impression on my dining companion when I started explaining how the menu at the fancy restaurant we were in knew how to extract the highest prices! The book tells this in a much more engaging way than I did.
The 'get one free' part of the book goes beyond the quantified tests that back up these ideas & looks at the frankly loopy (sorry, i mean driven) characters who have developed these ideas mostly in universities & good fun it is
I suspect some people moght struggle with a whole book on either theme but putting the 2 together made it a highly palatable read & I certainly learnt some valuable (not sure priceless) lessons. A strong contender as a different business book that is not another rerun of what part of the brain is creative & what part is rational
Would you like to see more reviews about this item?
Most recent customer reviews