- Audio Download
- Listening Length: 4 hours and 17 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Brilliance Audio
- Audible.co.uk Release Date: 24 Sept. 2012
- Language: English
- ASIN: B009GUV1OE
- Amazon Bestsellers Rank:
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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Audio Download – Unabridged
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Top Customer Reviews
As I read on I realised that the style of Steve Jobs is the key here. He uses simple words, simple pictures and powerful stories to convey his messages. Even a technical analysis of his presentations (lexical density, hard words, Fog index etc.) reveals that his messages are surprisingly simple yet paint the most powerful pictures.
Throughout the book there are references to threes; three bears, three elements of a good story and so on. And as if to follow suit, the book is also divided into three sections:
1. Create the story
2. Deliver the experience
3. Refine and rehearse.
Steve Jobs is a legendary presenter. Not many people would launch a world-beating computer (Macintosh) by quoting Bob Dylan! Yet Steve's simple, almost overly simple, presentations do exactly what they are supposed to do; they hold the audience and convey the message.
This book is full of technical support notes regarding the use of language, the effectiveness (or otherwise) of bullet points and the best way to construct a presentation. There are even a range of tips of getting the best from PowerPoint and a number of excellent insights into the way other legendary individuals communicate.
This is a great little book for anyone who has to, professionally or occasionally presents and conveys messages and offers so many simple and common sense ideas that it's a wonder why we have to sit through so many poor presentations.
Read this book and make your next presentation so much more memorable for all the RIGHT reasons.
Jobs may have talent, but it doesn't come without effort. And he does everything right. If you read all the books on presentation design, Reynolds, Duarte, Atkins, Kawasaki, Williams, etc., you will find that Jobs is the case study that does it all.
He creates the story, the unforgettable headline; "Today Apple reinvents the phone", "The world's thinnest notebook", "One thousand songs in your pocket", the passion statement, the metaphors and analogies, he develops demonstrations and supporting slides.
More than anything, he answers the essential question: Why does it matter? Why does the audience want to know. Where does it hurt? And he answers without clutter, simplifies to emphasize.
Most of his slides, those that aren't pictures, are just a few words, in fact most of them would pass Reynolds' 'max six words on a slide' rule. The screen never competes with what he says, only supports and elevates.
Jobs might look like he is just ad libbing on stage, but the truth is he spends hours and days rehearsing. Every word and every gesture is scripted and refined and rehearsed and rehearsed and rehearsed. That is what it takes to be perfectly relaxed, just chatting with the audience.
His Macworld keynotes, which is where he really excels, are long, an hour, some times longer. That is why he 'chunks' his presentation. Every few minutes, ten at the most, something new happens, a demo, a guest, a video, something to re-engage the audience.Read more ›
Over the years I have read many hundreds of books on public speaking. Lots of them regurgitate the same old, same old - but this is different.
Steve Jobs of Apple has reinvented the genre of public speaking as pitch. People queue up all night to get into one of his talks. What can we learn from him? A lot! The author is not just a Jobs fan but an expert public speaking coach.
Granted there's some repetition half way through and the Jobs love is a bit pukey at times, but it's worth hanging in there through that.
The book is NOT for first time speakers or nervey types wanting to get a little better, but if you are a speaker and have some experience of public speaking and want to learn how to be even more persuasive, no - wildly effective - get this book. I speak in front of hundreds of people everty week and have done so for years, and can't wait till tomorrow to implement some of the advice here.
As the title suggests, the book uses examples from Steve Jobs's product presentations to suggest ways in which the reader's talks could be improved. I've been interested in the area of presentation skills for a while, and have already compiled my own list of do's and don'ts (some of which occurred to me while watching video of Jobs's talks), so I mainly found this book useful as reinforcing what (I think) I already knew about effective presentations: they focus on answering a single question, they're delivered with enthusiasm, and they've been thoroughly rehearsed. All of these things - and a few others - are described here, and are nicely illustrated with some passages from a few of Jobs's talks. Chief among these is his 2007 presentation which introduced the iPhone, to which the author returns again and again - for example - he uses it to directly demonstrate why a speaker who has a conversational, seemingly-spontaneous style (like Jobs) is better at engaging with the audience than one who reads from cue cards (like the CEO of Cingular, who was brought onstage to talk about the network for the iPhone).
This is all good stuff since - as the author points out - all the Jobs talks he refers to in the book are handily available on YouTube for our delectation and education.Read more ›
Most Recent Customer Reviews
brilliant book - lots of good ideas - still to complete full readPublished 3 months ago by Simon Barnes
Excellent product and a must for anyone who does presentationsPublished 13 months ago by The Python
I'm only a little way into this book and already I am gaining some great insights which I can utilise in my own business, both for myself and for clients that I mentor. Read morePublished 16 months ago by Yvonne Smyth