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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by [Gallo, Carmine]
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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Kindle Edition

4.6 out of 5 stars 58 customer reviews

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Length: 272 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

Jobs, says Gallo, sells an experience...The book itemises his core principles to ensure that his keynotes are memorable.
--BookBuzz, 10 February 2010

From the Back Cover

WALL STREET JOURNAL BESTSELLER

“Be forewarned: if you pick up this book, your presentations will never be the same again.”
―Martin Lindstrom, bestselling author of Buyology

The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
―Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

“Now you can learn from the best―both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones.”
―David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

 “No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
―Rob Enderle, The Enderle Group

 


Product details

  • Format: Kindle Edition
  • File Size: 7469 KB
  • Print Length: 272 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill Education; 1 edition (2 Oct. 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ISBN-10: 0071636080
  • ISBN-13: 978-0071636087
  • ASIN: B002Z8IWMS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.6 out of 5 stars 58 customer reviews
  • Amazon Bestsellers Rank: #91,903 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I liked this book it has a few useful tips such as creating characters within a presentation with villains and heroes and lot's of examples on Steve Jobs style however It did lose a star because sometimes I felt it was a bit repetitive. Definitely worth a look though after all Steve Jobs was a presentation genius!
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Format: Hardcover
Steve Jobs is considered one of the best presenters of all time. He walks on to the stage in blue jeans and a poloneck and just chats with the audience, effortlessly.

Jobs may have talent, but it doesn't come without effort. And he does everything right. If you read all the books on presentation design, Reynolds, Duarte, Atkins, Kawasaki, Williams, etc., you will find that Jobs is the case study that does it all.

He creates the story, the unforgettable headline; "Today Apple reinvents the phone", "The world's thinnest notebook", "One thousand songs in your pocket", the passion statement, the metaphors and analogies, he develops demonstrations and supporting slides.

More than anything, he answers the essential question: Why does it matter? Why does the audience want to know. Where does it hurt? And he answers without clutter, simplifies to emphasize.

Most of his slides, those that aren't pictures, are just a few words, in fact most of them would pass Reynolds' 'max six words on a slide' rule. The screen never competes with what he says, only supports and elevates.

Jobs might look like he is just ad libbing on stage, but the truth is he spends hours and days rehearsing. Every word and every gesture is scripted and refined and rehearsed and rehearsed and rehearsed. That is what it takes to be perfectly relaxed, just chatting with the audience.

His Macworld keynotes, which is where he really excels, are long, an hour, some times longer. That is why he 'chunks' his presentation. Every few minutes, ten at the most, something new happens, a demo, a guest, a video, something to re-engage the audience.
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Format: Hardcover
This book was highly recommended and justifiable so. In the past I was frequently involved with giving presentations and doing product roll outs so am very familiar with what it takes to do it. I am about to begin doing this again on a large scale and at times it has seem daunting. Since reading the book, I am now SO excited to get started on doing. I will soon be able to use what I have learned and just KNOW it is going to have the impact I want.

The book is well laid out, writing style is enagaging but most of the tips and tricks are excellent. This book will be a constant reference for me going forward.

Having seen Jobs present, it is easy to see he is one of the best ever. I can only hope to be half as good, but this book will help me get there! A must read for anyone presenting!
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Format: Hardcover
When I bought this book I was slightly sceptical; after all, how could one person (Steve Jobs) be THAT good at presenting that a whole book could be dedicated to him?

As I read on I realised that the style of Steve Jobs is the key here. He uses simple words, simple pictures and powerful stories to convey his messages. Even a technical analysis of his presentations (lexical density, hard words, Fog index etc.) reveals that his messages are surprisingly simple yet paint the most powerful pictures.

Throughout the book there are references to threes; three bears, three elements of a good story and so on. And as if to follow suit, the book is also divided into three sections:

1. Create the story
2. Deliver the experience
3. Refine and rehearse.

Steve Jobs is a legendary presenter. Not many people would launch a world-beating computer (Macintosh) by quoting Bob Dylan! Yet Steve's simple, almost overly simple, presentations do exactly what they are supposed to do; they hold the audience and convey the message.

This book is full of technical support notes regarding the use of language, the effectiveness (or otherwise) of bullet points and the best way to construct a presentation. There are even a range of tips of getting the best from PowerPoint and a number of excellent insights into the way other legendary individuals communicate.

This is a great little book for anyone who has to, professionally or occasionally presents and conveys messages and offers so many simple and common sense ideas that it's a wonder why we have to sit through so many poor presentations.

Read this book and make your next presentation so much more memorable for all the RIGHT reasons.
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Format: Hardcover Verified Purchase
Reading this book alongside watching videos of Steve Job's on You Tube will help you develop the skill of public speaking/ presenting - though ultimately it all comes down to putting in the practice! As you will read Steve Job's sometinmes puts in over 100 hours of effort for a 60 minute slideshow. We may not all have that kind of time free in our schedules - but taking a smaller amount of time out to read this book (and others on the simple rule of 3) and then having a go will start you off on small steps to being better or more confident. I know it has helped me.
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