The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Business Skills and Development) Hardcover – 16 Oct 2009
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Jobs, says Gallo, sells an experience...The book itemises his core principles to ensure that his keynotes are memorable.
--BookBuzz, 10 February 2010
From the Back Cover
WALL STREET JOURNAL BESTSELLER
“Be forewarned: if you pick up this book, your presentations will never be the same again.”
―Martin Lindstrom, bestselling author of Buyology
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
―Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
“Now you can learn from the best―both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones.”
―David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
“No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
―Rob Enderle, The Enderle Group
--This text refers to the MP3 CD edition. See all Product description
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Top customer reviews
Whilst good, I would supplement this book with Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) and Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations (Voices That Matter) as the book has less information on the process of designing slides to support you presentation.
I have been on a number of presentation workshop and this book supports and builds on what I've leant first hand. It is also ideal for someone new to presentation.
In short: buy it.
Jobs may have talent, but it doesn't come without effort. And he does everything right. If you read all the books on presentation design, Reynolds, Duarte, Atkins, Kawasaki, Williams, etc., you will find that Jobs is the case study that does it all.
He creates the story, the unforgettable headline; "Today Apple reinvents the phone", "The world's thinnest notebook", "One thousand songs in your pocket", the passion statement, the metaphors and analogies, he develops demonstrations and supporting slides.
More than anything, he answers the essential question: Why does it matter? Why does the audience want to know. Where does it hurt? And he answers without clutter, simplifies to emphasize.
Most of his slides, those that aren't pictures, are just a few words, in fact most of them would pass Reynolds' 'max six words on a slide' rule. The screen never competes with what he says, only supports and elevates.
Jobs might look like he is just ad libbing on stage, but the truth is he spends hours and days rehearsing. Every word and every gesture is scripted and refined and rehearsed and rehearsed and rehearsed. That is what it takes to be perfectly relaxed, just chatting with the audience.
His Macworld keynotes, which is where he really excels, are long, an hour, some times longer. That is why he 'chunks' his presentation. Every few minutes, ten at the most, something new happens, a demo, a guest, a video, something to re-engage the audience.
The author, Carmine Gallo, does a good job of analysing Jobs' presentation skills and presenting the underlying science which supports every thing he does.
It does not matter whether you are a professional speaker or just do the occasional presentation, if you read this book, your next one will be better, maybe totally different and amazingly much better. Nobody said that only Jobs can do it.
The book is well laid out, writing style is enagaging but most of the tips and tricks are excellent. This book will be a constant reference for me going forward.
Having seen Jobs present, it is easy to see he is one of the best ever. I can only hope to be half as good, but this book will help me get there! A must read for anyone presenting!
As I read on I realised that the style of Steve Jobs is the key here. He uses simple words, simple pictures and powerful stories to convey his messages. Even a technical analysis of his presentations (lexical density, hard words, Fog index etc.) reveals that his messages are surprisingly simple yet paint the most powerful pictures.
Throughout the book there are references to threes; three bears, three elements of a good story and so on. And as if to follow suit, the book is also divided into three sections:
1. Create the story
2. Deliver the experience
3. Refine and rehearse.
Steve Jobs is a legendary presenter. Not many people would launch a world-beating computer (Macintosh) by quoting Bob Dylan! Yet Steve's simple, almost overly simple, presentations do exactly what they are supposed to do; they hold the audience and convey the message.
This book is full of technical support notes regarding the use of language, the effectiveness (or otherwise) of bullet points and the best way to construct a presentation. There are even a range of tips of getting the best from PowerPoint and a number of excellent insights into the way other legendary individuals communicate.
This is a great little book for anyone who has to, professionally or occasionally presents and conveys messages and offers so many simple and common sense ideas that it's a wonder why we have to sit through so many poor presentations.
Read this book and make your next presentation so much more memorable for all the RIGHT reasons.
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