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Presentation Magic!: Achieving Outstanding Business Presentations Using the Rules of Magic Paperback – 15 May 2011

4.7 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Marshall Cavendish (15 May 2011)
  • Language: English
  • ISBN-10: 9814328316
  • ISBN-13: 978-9814328319
  • Product Dimensions: 21.1 x 13.7 x 1.8 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 452,005 in Books (See Top 100 in Books)

Customer Reviews

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Top Customer Reviews

Format: Paperback Verified Purchase
This is the most fascinating, clearest and most convincing book on the subject of presentation and all the secrets behind it, that I have read in a very long time. It is as ground-breaking as Vance Packard's classic, The Hidden Persuaders, which influenced me greatly many years ago when I first came across it. Presentation Magic is a wholly fresh, modern take on its field. Not only have I learned hugely from it, it was a great and easy read. I'm going to be buying it as an Xmas present for all my friends and family in business!
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Format: Paperback
Nick Fitzherbert is no ordinary magician (if such a thing exists) as hitting upon the concept of applying the principles of magic to business presentations is - well, it's pure magic! But actually the rules of magic aren't too different from the rules of business presentation - as Fitzherbert ably demonstrates.
Part practical guide, part business book and part personal anecdote, this is a unique book and one which I would recommend to anybody whose role requires presentation. Anyone who has ever been bored to death putting together yet another identikit PowerPoint presentation (sound familiar?) NEEDS this book.
What's fascinating about the book is the way it dips in and out of psychology (the principles of magic being ultimately about reading people) and anecdote, and Fitzherbert is as at home talking about ways to gain conviction and be oneself within a presentation, as he is discussing the technical details. Did you know, for example, about the "Six Rule"?
The appendix is particularly useful with top tips and flow chart that provide a quick sense-check ahead of a key presentation.
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Format: Paperback
Nick Fitzherbert has written a book that looks at presenting through an original lens. As a member of the Magic Circle he speaks with a calm authority and enthusiasm. Ideas like "only those who are convinced are convincing" and that wonderful line from the equally appalling and amazing Sam Goldwyn "if you can't write your idea for a movie on the back of a business card, you aint got a movie" - now there's a caveat about "less is more" - are interleafed with instructions on how a magician would do it.
As I read the advice on avoiding overstressing,about never switching to autopilot amd about gaining the audience's attention and breaking their "pattern" I thought this was an usually useful book. It's also systematically and helpfully laid out.
It's the best book on presenting I've read, full of good and practical ideas. Here's my favourite:"a smile on your face can be heard in your voice."
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Format: Paperback Verified Purchase
I was slightly apprehensive (ashamed perhaps!) to be buying a business book, but after a glowing review in PR Week and seeing the other reviews on Amazon, I thought this one worth a go. Much of the information is common sense, but I found the book informative, picked up plenty of tips and it was really clearly written and easy to read.

I bought it ahead of doing my first ever proper business presentation. The presentation went well and I think the advice in the book helped, particularly in terms of presentation, cutting slides and getting the audience to come to the 'right' conclusion (i.e. the one I wanted them to) on their own.

Don't read in bed though, as if you're planning a presentation your brain will start going with new ideas from the book (on how to make your presentation better) and you won't be able to sleep...
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