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Simon Morton

The Presentation Lab: Learn the Formula Behind Powerful Presentations Paperback – 28 Feb. 2014

by Simon Morton (Author)

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Revealing the difference between great slides and great presentations Based on a proven process from one of the world’s most prominent presentation consultancy and design firms, The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about). Using practical tips and drawing on Simon’s experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn’t and, more importantly, why. The Presentation Lab tackles "Death by PowerPoint” head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today’s business presentation landscape.

ISBN-10

1118687000
ISBN-13

978-1118687000
Edition

1st
Publisher

Wiley
Publication date

28 Feb. 2014
Language

English
Dimensions

18.54 x 1.52 x 22.86 cm
Print length

266 pages
See all details

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Product description

From the Inside Flap

Discover the Difference Between Great Slides and Great Presentations

Based on a proven process from one of the world's most prominent presentation consultancy and design firms, The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization™ methodology and takes readers on a guided tour through evolution and revolution to discover what makes an effective presentation (and you may be surprised to learn that great design is not at the top of the list).

Using practical tips and drawing on Simon's experiences working with companies around the globe, this book will help everyone who ever needs to present by revealing what works and what doesn't and, more importantly, why. The Presentation Lab tackles "Death by PowerPoint" head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for presentation delivery, and sharing insights on how the presentation landscape itself is changing.

From the Back Cover

Discover the Difference Between Great Slides and Great Presentations

Based on a proven process from one of the world's most prominent presentation consultancy and design firms, The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization™ methodology and takes readers on a guided tour through evolution and revolution to discover what makes an effective presentation (and you may be surprised to learn that great design is not at the top of the list).

Using practical tips and drawing on Simon's experiences working with companies around the globe, this book will help everyone who ever needs to present by revealing what works and what doesn't and, more importantly, why. The Presentation Lab tackles "Death by PowerPoint" head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for presentation delivery, and sharing insights on how the presentation landscape itself is changing.

Product details

Publisher ‏ : ‎ Wiley; 1st edition (28 Feb. 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 266 pages
ISBN-10 ‏ : ‎ 1118687000
ISBN-13 ‏ : ‎ 978-1118687000
Dimensions ‏ : ‎ 18.54 x 1.52 x 22.86 cm

Best Sellers Rank: 843,785 in Books (See Top 100 in Books)
- 1,383 in Business Communication Skills

Customer reviews:
23 ratings

About the author

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Simon Morton

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Simon Morton’s early career as an executive for an international technology company exposed him to more PowerPoint presentations than was good for him. A lesser man may have crumbled, but Simon opted for the ‘poacher turned gamekeeper’ approach and decided to do something about it. In 2004 Simon founded Eyeful Presentations with two aims in mind; ridding the world of ‘Death by PowerPoint’ and enjoying a relaxing, self-employed, family future.

Unfortunately for Simon (but jolly good luck for businesses everywhere) he turned out to be rather good at not only the design stuff but the storytelling stuff too. Nine years, two children, hundreds of very happy customers and five international offices later, it all seems to be going rather well (if not exactly to plan on the relaxation front).

2014 sees Eyeful providing presentation perfection in the USA, Europe, the Republic of Ireland and Russia – all orchestrated from the UK Head Office. Simon references his Presentation Optimisation methodology aligned with his Blended Presenting approach as the key to Eyeful’s success.

Simon's first book, 'The Presentation Lab: Learn The Formula Behind Powerful Presentations', shares the insight that has allowed Eyeful to make such a big impact in the art of business presentations.

It is due for global publication by Wiley in English and Spanish in early 2014.

Customer reviews

5 star		71%
4 star		13%
3 star		8%
2 star		9%
1 star 0% (0%)		0%

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Top reviews from United Kingdom

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Pete Wallace

Great Framework For Building Great Presentations

Reviewed in the United Kingdom on 3 August 2020

Verified Purchase

This is a great book covering the full end to end process of building an awesome presentation no matter who your audience is or what the topic is. The framework is discussed in clear concise language, and illustrated with real world meaningful examples.

Anyone should be able to improve their presentation overnight by reading this.

Highly recommended.

One person found this helpful

Helpful

Darren Whitehouse

Outstanding contribution to modern business transactions

Reviewed in the United Kingdom on 7 May 2015

Verified Purchase

I devoured this book in less than three days but I can safely say that it will remain on my shelf for many years to come. Written in an easy-going manner, the author's passion for good presentation comes through with insight, expertise and just the right dose of humour and anecdote to keep you flipping the pages. The book excels in giving amateur and professional presenters a coherent framework to think about their presentation before they even think about firing up a laptop. Whilst it covers powerpoint (of course), it also covers other emerging technologies without showing any bias, and covering the strengths and weaknesses well. This book is NOT about how to make pretty slides in powerpoint so don't buy it if that is what you seek. But if you ARE looking for an answer to the question "Why aren't my presentations working as well as I'd like?" then this is probably the best investment you can make.

One person found this helpful

Helpful

Al

A must buy for anyone serious about giving world class presentations.

Reviewed in the United Kingdom on 7 August 2014

Verified Purchase

This is a fantastic book on developing sales presentations. Full of great tips on how to create great presentations and avoid the mundane stuff we all see too often. The 'Heat Map' is extremely useful. A must buy for anyone serious about giving world class presentations.

Reviewed in the United Kingdom on 25 April 2016

Verified Purchase

Lots of sensible and practical advise.

One person found this helpful

Helpful

Tim

Is this the best business book in 2014 ? - Yes.

Reviewed in the United Kingdom on 15 April 2014

Verified Purchase

There are a number of reasons to purchase a book like this. For the professional it is a no brainer, packed with insight and learning hard won over years of working with the best companies in the world. However, there is a wider audience that will benefit. If you are interested in effective human communication then you need to buy this book.

I have no idea what Simon will publish next, but it will be on my pre-order list.

2 people found this helpful

Helpful

Dr. H. A. Jones

A monograph on optimal presentation for professional lecturers

Reviewed in the United Kingdom on 12 May 2014

The Presentation Lab: Learn the formula behind powerful presentations by Simon Morton, Wiley, Chichester, 2014, 254 pp

I have spent my whole professional life giving ‘presentations’ – as a teacher, lecturer and in business. Anyone who has to spend a significant portion of their lives giving information to other people will find a mine of helpful detail in this book. Some of the material can be found in any authoritative book on management techniques – few people get to be real managers nowadays (as opposed to simply having a morale-boosting but vacuous title) without having staff to control and instruct, either formally or informally. Any teacher-training course will also include some of this material.

As I read through this, I was struck by the fact that even as a writer I would have found this book helpful if it had been available to me earlier in my life. The emphasis, as might be expected, is on presentations given in a commercial business environment using PowerPoint – but many lecturers I have had to listen to would have benefited enormously (or at least I and the rest of the audience would have benefited enormously) if some of the basic principles given here had been followed. There is however no instruction on how to manipulate PowerPoint itself – that can be found in other books.

As would be expected for a book on ‘presentation’ written by an expert in this field, the design of the book is attractive and easily accessible to readers, even to those who might think the subject material rather ‘dry’. I am no expert in new technology but I found the text quite accessible, and there are lots of illustrations. The nub of the argument is that speakers should try to become part of the audience as far as they can rather than staying aloof. Make your talk a story as far as you can. The text is all in non-technical language and there is a useful Index at the end, with a handful of suggestions for further reading. After reading this book, I cannot envisage a situation where I would feel a need to explore this subject further.

One person found this helpful

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MR JOHN L WEBSTER

Overall, a rare beast - a business book that was enjoyable to read, instructive and made me think!

Reviewed in the United Kingdom on 9 June 2014

Not being the greatest fan of business books, I was slightly apprehensive about taking this on for some 'bedtime reading'. However, I was pleasantly surprised about how enjoyable this book was to read (it even made me laugh out loud a couple of times!) and perhaps more importantly, how often I was prompted to think critically about the many thousands of presentations I've either seen or produced myself in a business career spanning over 30 years.

What the book does particularly well is to break down the presentation process into easily understood stages. Readers may agree or disagree with the many different aspects of the presentation 'formula' covered in the book but I'm sure that any reader would benefit from the way in which the author challenges the 'status quo' - it certainly made me think twice about my own approach to presentations!

I liked the way that the content was written as a story (not surprising really as 'the story' is identified as a key ingredient of any presentation!). As I said earlier, this makes the book easy to read but being harsh, this is also a slight criticism (and the reason for not giving 5 stars). For me, the book would not work as a reference book for presentations unless you'd read the whole story first. If you try and dip into different sections at different times without having read the whole book, I'm not sure the content would make as much sense, or have as much impact.

Nevertheless, in my opinion this book is a rare beast - a business book that was enjoyable to read, instructive and made me think!

One person found this helpful

Helpful

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