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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Paperback – 1 May 2010

4.3 out of 5 stars 219 customer reviews

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Paperback, 1 May 2010
£6.21 £7.04
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Product details

  • Paperback: 384 pages
  • Publisher: Harper Perennial; Revised and Expanded ed. edition (1 May 2010)
  • Language: English
  • ISBN-10: 0061353248
  • ISBN-13: 978-0061353246
  • Product Dimensions: 13.5 x 2.2 x 20.3 cm
  • Average Customer Review: 4.3 out of 5 stars 219 customer reviews
  • Amazon Bestsellers Rank: 216,772 in Books (See Top 100 in Books)
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Product description

Review

"A taxonomy of financial folly." -- The New Yorker

"Predictably Irrational is clever, playful,humorous, hard hitting, insightful, and consistently fun and exciting to read." -- Paul Slovic, Founder and President, Decision Research

A taxonomy of financial folly. --The New Yorker

"A taxonomy of financial folly."--The New Yorker

"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled."--Jerome Groopman, New York Times bestselling author of How Doctors Think

"Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life."--Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

"Ariely's book addresses some weighty issues . . . with an unexpected dash of humor."--Entertainment Weekly

"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes."--Charles Schwab, Chairman and CEO, The Charles Schwab Corporation

"This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!"--Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable

"A delightfully brilliant guide to our irrationality--and how to overcome it--in the marketplace and everyplace."--Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin

From the Back Cover

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

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on 25 June 2017
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on 16 November 2017
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on 16 June 2017
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on 25 April 2012
Format: Paperback
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TOP 500 REVIEWERon 15 October 2014
Format: Kindle Edition|Verified Purchase
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on 14 February 2011
Format: Hardcover
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