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Predictably Irrational: The Hidden Forces that Shape Our Decisions Hardcover – 3 Mar 2008

4.3 out of 5 stars 221 customer reviews

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Kindle Edition
Hardcover, 3 Mar 2008
£44.53 £3.20
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Product details

  • Hardcover: 304 pages
  • Publisher: HarperCollins; 1st Edition edition (3 Mar. 2008)
  • Language: English
  • ISBN-10: 0007256523
  • ISBN-13: 978-0007256525
  • Product Dimensions: 15.2 x 23.4 x 2.8 cm
  • Average Customer Review: 4.3 out of 5 stars 221 customer reviews
  • Amazon Bestsellers Rank: 539,762 in Books (See Top 100 in Books)
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Product description


‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think

‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley

‘Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable.’ Daniel Kahneman, Nobel Prize in Economics, 2002

From the Inside Flap

If the behaviours that skew our judgements were random or senseless, we'd be hard put to sort them out and make better decisions. But as the research described in this book shows, our irrationalities are, in fact, systematic. People will make the same types of mistakes over and over, in a predictive manner, because the causes of these behaviours are embedded in the very structure of our minds. This is why recognizing these mistakes and understanding them offers us a way to do better.

And that's the aim of this book: to leave the reader with new knowledge of human nature derived from a wide range of scientific experiments and findings, knowledge that will help all of us make better decisions in our personal life, our business life, and in the choices we all need to make about our collective welfare.

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