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Predictably Irrational: The Hidden Forces that Shape Our Decisions by [Ariely, Dan]
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Predictably Irrational: The Hidden Forces that Shape Our Decisions Kindle Edition

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Review

"Predictably Irrational is clever, playful,humorous, hard hitting, insightful, and consistently fun and exciting to read." -- Paul Slovic, Founder and President, Decision Research

"A taxonomy of financial folly." -- The New Yorker

A taxonomy of financial folly. --The New Yorker

"A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray."--Time magazine

"Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so."--Chip Heath, Co-Author, Made to Stick, Professor, Stanford Graduate School of Business

"Predictably Irrational is clever, playful, humorous, hard hitting, insightful, and consistently fun and exciting to read."--Paul Slovic, Founder and President, Decision Research

"In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain."--Boston Globe

"Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place."--Financial Times

"Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read."--Publishers Weekly

"PREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making."--Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness

"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled."--Jerome Groopman, New York Times bestselling author of How Doctors Think

"Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good."--James Surowiecki, author of The Wisdom of Crowds

"Dan Ariely's ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, PREDICTABLY IRRATIONAL provides a standing criticism to the explanatory power of rational egotistic choice."--Kenneth Arrow, Nobel Prize in Economics 1972, Professor of Economics Stanford University

"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on."--New York Times Book Review

"An entertaining tour of the many ways people act against their best interests, drawing on Ariely's own ingeniously designed experiments. . . . Personal and accessible."--BusinessWeek

"Surprisingly entertaining. . . . Easy to read. . . . Ariely's book makes economics and the strange happenings of the human mind fun."--USA Today

"After reading this book, you will understand the decisions you make in an entirely new way."--Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association

"This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!"--Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable

"PREDICTABLY IRRATIONAL is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we 'know better, ' we may never change."--Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia

"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes."--Charles Schwab, Chairman and CEO, The Charles Schwab Corporation

"Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life."--Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

"Ariely's book addresses some weighty issues . . . with an unexpected dash of humor."--Entertainment Weekly

"PREDICTABLY IRRATIONAL is wildly original. It shows why--much more often than we usually care to admit--humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser."--George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley

"A delightfully brilliant guide to our irrationality--and how to overcome it--in the marketplace and everyplace."--Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin

"A taxonomy of financial folly."--The New Yorker

This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read! --Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable"

Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on. --New York Times Book Review"

Surprisingly entertaining. . . . Easy to read. . . . Ariely s book makes economics and the strange happenings of the human mind fun. --USA Today"

A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray. --Time magazine"

In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain. --Boston Globe"

An entertaining tour of the many ways people act against their best interests, drawing on Ariely s own ingeniously designed experiments. . . . Personal and accessible. --BusinessWeek"

Ariely s book addresses some weighty issues . . . with an unexpected dash of humor. --Entertainment Weekly"

Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place. --Financial Times"

Ariely s intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. --Publishers Weekly"

A taxonomy of financial folly. --The New Yorker"

A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled. --Jerome Groopman, New York Times bestselling author of How Doctors Think"

Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good. --James Surowiecki, author of The Wisdom of Crowds"

PREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making. --Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness"

The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes. --Charles Schwab, Chairman and CEO, The Charles Schwab Corporation"

Dan Ariely s ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, PREDICTABLY IRRATIONAL provides a standing criticism to the explanatory power of rational egotistic choice. --Kenneth Arrow, Nobel Prize in Economics 1972, Professor of Economics Stanford University"

After reading this book, you will understand the decisions you make in an entirely new way. --Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association"

PREDICTABLY IRRATIONAL is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we know better, we may never change. --Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia"

Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life. --Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation"

Predictably Irrational is clever, playful, humorous, hard hitting, insightful, and consistently fun and exciting to read. --Paul Slovic, Founder and President, Decision Research"

Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so. --Chip Heath, Co-Author, Made to Stick, Professor, Stanford Graduate School of Business"

PREDICTABLY IRRATIONAL is wildly original. It shows why much more often than we usually care to admit humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser. --George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley"

A delightfully brilliant guide to our irrationality and how to overcome it in the marketplace and everyplace. --Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin"

-This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!---Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable

-Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on.---New York Times Book Review

-Surprisingly entertaining. . . . Easy to read. . . . Ariely's book makes economics and the strange happenings of the human mind fun.---USA Today

-A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray.---Time magazine

-In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain.---Boston Globe

-An entertaining tour of the many ways people act against their best interests, drawing on Ariely's own ingeniously designed experiments. . . . Personal and accessible.---BusinessWeek

-Ariely's book addresses some weighty issues . . . with an unexpected dash of humor.---Entertainment Weekly

-Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place.---Financial Times

-Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read.---Publishers Weekly

-A taxonomy of financial folly.---The New Yorker

-A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.---Jerome Groopman, New York Times bestselling author of How Doctors Think

-Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good.---James Surowiecki, author of The Wisdom of Crowds

-PREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making.---Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness

-The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes.---Charles Schwab, Chairman and CEO, The Charles Schwab Corporation

-PREDICTABLY IRRATIONAL is wildly original. It shows why--much more often than we usually care to admit--humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.---George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley

-Dan Ariely's ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, PREDICTABLY IRRATIONAL provides a standing criticism to the explanatory power of rational egotistic choice.---Kenneth Arrow, Nobel Prize in Economics 1972, Professor of Economics Stanford University

-A delightfully brilliant guide to our irrationality--and how to overcome it--in the marketplace and everyplace.---Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin

-After reading this book, you will understand the decisions you make in an entirely new way.---Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association

-PREDICTABLY IRRATIONAL is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we 'know better, ' we may never change.---Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia

-Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life.---Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

-Predictably Irrational is clever, playful, humorous, hard hitting, insightful, and consistently fun and exciting to read.---Paul Slovic, Founder and President, Decision Research

-Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so.---Chip Heath, Co-Author, Made to Stick, Professor, Stanford Graduate School of Business

Charles Schwab, Chairman and CEO, The Charles Schwab Corporation

"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes."

Product details

  • Format: Kindle Edition
  • File Size: 1305 KB
  • Print Length: 304 pages
  • Publisher: HarperCollins (6 Mar. 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B002RI9QJE
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.3 out of 5 stars 215 customer reviews
  • Amazon Bestsellers Rank: #3,653 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer reviews

Top customer reviews

Format: Paperback Verified Purchase
Economists used to assume that most people made rational decisions but psychologists have proved them wrong. Not only are we irrational, but most of us are irrational in similar ways, hence the title. Even after reading this book, I'd probably still be attracted to a 'free' offer.

Behavioural economics is proving a rich seam for authors, but very few are as entertaining as Dan Ariely. He has an engaging writing style and most of the experiments he recounts are his own, even the delightfully wacky ones, such as giving out free beer or asking young men to complete a questionnaire when sexually aroused. Fortunately, this last one was carried out in the privacy of their own rooms.
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By Aletheuon TOP 500 REVIEWER on 15 Oct. 2014
Format: Kindle Edition Verified Purchase
This is an interesting book written from the standpoint of a college lecturer who has conducted psychological and sociological experiments to try to ascertain how far our decisions and choices are rational. He found that we are much less logical and rational than we like to think. For example, we are so influenced by the offer of a free gift that we will buy things that we do not really want or things which are really poor value, in order to get the 'free' item. It is not an academic book; the style is breezy and humorous and it is easy to understand. It does have the academic background of his teaching and research and he expounds the influence of his findings on, for example, economic theory.
This is a book for the thinking person who is interested in extending his understanding of the way the world functions. It isn't pop psychology and it won't change anybody's life. It is a little more serious than that, but it is still a fairly easy and entertaining read. I felt that the writer must be a good teacher and a likeable person.
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Format: Kindle Edition Verified Purchase
Interesting and clearly written. Consequences of the data was not, however, pursued. Fairly short- author has written several books- perhaps less of greater length would be better.
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Format: Audio CD Verified Purchase
I really enjoyed listening to this in the car. It makes long journeys fly by. And it is the type of audio cd you can listen to again and again.
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Format: Paperback Verified Purchase
great book, very fast delivery, condition as described.
will highly recommend both the seller and the book itself - definitely worth a read. explains a lot from the crazy and illogical things that we see or do every day.
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Format: Paperback Verified Purchase
Eye opening
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
This is really a popular psychology book about how we behave and how, as the subtitle puts it, hidden forces influence our everyday decisions. So don't be put off by quotes from businessmen and economists in the blurb. I almost was. But I'm glad I wasn't. This is a neat little book with plenty of nuggets of information and insights that you can put to use immediately. You learn things about yourself and other people that seem so obvious you wonder how you'd never noticed them before and you learn why hunches you've had in the past really are right. Each chapter of this book consists of some simple experiments that are designed to probe a different aspect of our decision-making process e.g. how our expectations affect how we experience things and why too many choices can be unhelpful, to mention just two. The experiments are simple and elegant.

They usually consist of asking two or more differently informed groups of students questions about something. Actually, sometimes the author is a bit vague about the exact experimental conditions, how bias was eliminated from the experiment (particularly with respect to how questions were framed [what language was used] and how the participants were chosen [a few samples were decidedly small]) and how the many variables were isolated and controlled. So in that sense we must take Ariely's word for it. Also, he often vaguely summarises the results of these experiments with words such as "more than" and "most" instead of giving figures. If he were giving a lecture I would have asked him to clarify quite a few points. But all in all I think that this was an interesting book albeit a short one. It is a slim volume and the typeface is quite large. I'm a slow reader and I read it comfortably over two days.
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Format: Paperback
This book is a very enjoyable and interesting read - but I have now read Kahneman's Thinking Fast and Slow.

Here's the quick comparison:

- Ariely's book is pure pop science. Short, entertaining, 1st person, occasionally irritating anecdotal style, but you quickly get the message. However, if you're reading it now (2012), you may have already heard the same thing elsewhere.
Personal view: I found it too anecdotal, and too lightweight.

- Kahneman's book is the real deal. This is the bible of behavioural economics. Everything you need to know, written with clarity and detail, but also enough stories, short exercises and counterintuitive conclusions to keep you turning the pages.
Personal view: Long and challenging, but very rich and rewarding.
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