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Predictably Irrational: The Hidden Forces that Shape Our Decisions by [Ariely, Dan]
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Predictably Irrational: The Hidden Forces that Shape Our Decisions Kindle Edition

4.4 out of 5 stars 234 customer reviews

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Length: 304 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think

‘PREDICTABLY IRRATIONAL is wildly original. It shows why―much more often than we usually care to admit―humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley

‘Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable.’ Daniel Kahneman, Nobel Prize in Economics, 2002

Charles Schwab, Chairman and CEO, The Charles Schwab Corporation

"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes."

Product details

  • Format: Kindle Edition
  • File Size: 1007 KB
  • Print Length: 304 pages
  • Publisher: HarperCollins (6 Mar. 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B002RI9QJE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.4 out of 5 stars 234 customer reviews
  • Amazon Bestsellers Rank: #8,878 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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234 customer reviews

4.4 out of 5 stars

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14 July 2016
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