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Predictable Revenue: Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com Audio Download – Unabridged

4.1 out of 5 stars 25 customer reviews

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4.1 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
There are some good things about this book, and some not so good ones.
The good things are that the core concept of 'cold calling 2.0' is interesting and worth reading about. You may not agree with it, and I have some caveats, but it justifies the price (at least the kindle price).
It's easy to read and understand.
Some bad things are, there's too much repetition, sometimes in a very short space of time.
Chunks of the book are obviously lifted from blog posts with not enough effort to make the flow in a book format
The diagrams are unreadable on a kindle because they're too small and, being diagrams, you can't enlarge them.
Much of the second half of the book (which goes beyond the core concept) seems like a random collection of ideas, some of which are at odds with CC2.0.
I'm glad I read it, and it's given me some ideas to explore further, but a bit more effort from the writer and editor could have made this book a lot better.
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Format: Paperback Verified Purchase
I don;t think the references to Salesforce etc are a problem - this book is pitched at non-Sales executives or Sales VPs who need a fresh approach; well written with plenty of 'gold nuggets'
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Format: Kindle Edition
5 stars and would give it more if I could. Our company is in the process of mapping out it's sales process and this book has provided lots of helpful advice I'm sure will translate into more sales and success
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Format: Kindle Edition Verified Purchase
Great book. I have set up inside sales teams and am now carrying out sales for my own company. For both situations it was really useful to learn the techniques adopted by Aaron and put terms to what is happening on a daily basis.
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Format: Kindle Edition Verified Purchase
If you are looking to grow revenue then pick up the Kindle version of Ross's book for less than a £1!!

Not only will you see what others have highligted as the best tips, but you can add your own, too.

Put what is in this book into practice and you will earn more money and drive your competition crazy!
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Format: Paperback Verified Purchase
I was impressed by the specialist approach to selling .We will most definitely restructure our sales function around the predictable revenue philosophy. Consequently I have bought a copy for each member of the management team and have scheduled a meeting around the content of the book and how best to apply it.

On the down, I think it was poorly written . The illustrations and general layout were surprisingly disappointing. For instance it looks like the authors photos were cut and pasted from a wedding photo shot . I would expect a sales book to be presented and packaged in a more professional manner.
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Format: Kindle Edition Verified Purchase
Make no mistake, this book is written to not just sell you Salesforce but train you to build a sales department versed in their acronyms. There are definitely nuggets of useful information but they're hidden in the hard sell which is ironic because large sections are devoted to "Cold Calling 2.0", a concept of cold calling using research as your foundation for making contacts. Or as it is known outside Salesforce, "research" which in turn leads to business. For £2 on Kindle it`s not over priced but could badly use an editor to correct the numerous typos.
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Format: Kindle Edition Verified Purchase
Great for SaaS businesses, though focus on enterprise SaaS sales vs low recurring fee businesses. That's the model Salesforces, LinkedIn and other well known software companies use. You get the idea in the first 1/3 of the book.
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