Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
|Print List Price:||£8.99|
Save £3.77 (42%)
Predatory Thinking: A masterclass in out-thinking the competition Kindle Edition
|Length: 273 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled|
Kindle e-ReadersKindle Fire TabletsFire Phones
Customers Who Bought This Item Also Bought
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
It feels like being collared by an especially boorish retired executive at a bar some night and being browbeaten into listening to his "insights" into all that is wrong with the world
Who am I to say these will help nobody ? If they work for you then good. But before you buy, do make sure you randomly flick through and read one or two. If you like them they are consistent. If not..... they are consistent.It is an easy choice.
I was livid that I had bought a Kindle book online which I would never have bought in paper format in a bookshop. But fortunately Kindle's "quick return" policy means I was allowed to return it. I did.
Similar again to some, the focus lies on presenting a multitude of short stories from his life (with some literary references used, too), with which he tries to illustrate the points being made. While many of the points are faultless from a general business perspective (in the sense that the advice is likely to work) the presentation will be very much a matter of personal taste. At times the author comes across as rather brash (which may or may not work with various groups of readers) but more importantly, the whole book reads like a collection of almost bullet-pointed sentences, which in my opinion works much better in advertisements than books.
The second reason why I give it three stars is that this does not - again in my opinion - reach something like Ogilvy's Confessions of an Advertising Man in terms of quality of writing, or the presentation of the arguments (even though it is decades newer, I found few points that really struck me as novel, too - but would not detract stars from the book for that reason alone).
On the other hand, if you are looking for a concise guide on some 'predatory' style business thinking (with a focus on zero sum) and are more interested in war story type examples than a theoretical framework, all presented in a very short, easy to digest language, the book certainly has a lot to offer. And as said, much of the business advice is (as) sound (as it is common sense), so it is not all lost, even if you are not a fan of the style.
I buy and give more copies of this book to friends, colleagues and clients than any other, and that's the kind of thing I do quite a bit. STRONGLY recommended. And delightfully, not any sense of "I wish I'd written that", just "Aha!" and "Thank you!"
As an example in one part of the book he expresses his genuine admiration of some of the greatest minds - Hawkins, Winston, Dawkins etc. but does his credibility no favour by later in the book going on to say things such as there is no difference between logic and superstition - the very things people like Dawkins are vehemently against. He says things such as 'We've [those who rely on logic] just got different superstitions, thats all. Logic is our superstition'. Dave, if I admire somebody who is superstitious, I wouldn't like to compensate my position by trying to justify their superstitions. Rather I would overlook that aspect of theirs and focus on the other aspects that I genuinely admire.
A great book to dip in and out of for a snippet of inspiration
Most Recent Customer Reviews
Dave Trott provides his unique perspective on all matters marketing and beyond.Published 17 days ago by David Burdon
Not a wasted word. Thoroughly enjoyed reading this cover to cover.Published 2 months ago by Matt Norris
Not the longest, but it's the sort of book you'll want to share with as many people as possible.Published 4 months ago by sea_bear
Didn't expect this book to be a listing of anecdotes but a principled exploration of the philosophy behind the title...so it seems a bitPublished 7 months ago by Chinua Armah
Thought provoking book, not a "can't put down" book but did enjoy itPublished 7 months ago by Steve Hanna
Look for similar items by category
- Books > Biography
- Books > Business, Finance & Law > Biographies & Histories > Biographies & Memoirs
- Books > Business, Finance & Law > Careers > Entrepreneurship
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Entrepreneurship
- Kindle Store > Kindle eBooks > Biography & True Accounts > Professionals & Academics > Business
- Kindle Store > Kindle eBooks > Business & Finance > Finance
- Kindle Store > Kindle eBooks > Business & Finance > Marketing & Sales
- Kindle Store > Kindle eBooks > Business & Finance > Small Business & Entrepreneurship
- Kindle Store > Kindle eBooks > Self-Help & Counselling > Self-Help