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Predatory Thinking: A Masterclass in Out-Thinking the Competition Hardcover – Unabridged, 23 May 2013

4.4 out of 5 stars 100 customer reviews

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Product details

  • Hardcover: 272 pages
  • Publisher: Macmillan; Main Market edition (23 May 2013)
  • Language: English
  • ISBN-10: 0230770665
  • ISBN-13: 978-0230770669
  • Product Dimensions: 13.3 x 2.8 x 20.3 cm
  • Average Customer Review: 4.4 out of 5 stars 100 customer reviews
  • Amazon Bestsellers Rank: 132,836 in Books (See Top 100 in Books)
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Product description

Book Description

Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world

From the Inside Flap

LIFE IS A ZERO-SUM GAME


Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.


Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.


'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

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100 customer reviews

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