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Predatory Thinking Paperback – 6 Nov 2014

4.4 out of 5 stars 98 customer reviews

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Frequently bought together

  • Predatory Thinking
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Product details

  • Paperback: 272 pages
  • Publisher: Pan; Reprint edition (6 Nov. 2014)
  • Language: English
  • ISBN-10: 1447285344
  • ISBN-13: 978-1447285342
  • Product Dimensions: 12.7 x 2 x 20.3 cm
  • Average Customer Review: 4.4 out of 5 stars 98 customer reviews
  • Amazon Bestsellers Rank: 24,830 in Books (See Top 100 in Books)
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Product description

Book Description

A masterclass in out-thinking the competition

About the Author

Dave Trott is the author of Creative Mischief and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', 'Lipsmackinthirstquenchin . . . Pepsi', the Cadbury Flake ads and many, many more.

Dave's agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.


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