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Precious and Few: Pop Music of the Early '70s by [Breithaupt, Don, Breithaupt, Jeff]
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Precious and Few: Pop Music of the Early '70s Kindle Edition

4.3 out of 5 stars 3 customer reviews

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Length: 228 pages Word Wise: Enabled

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Product Description

From the Author

Pop's Lost Years
Contrary to popular belief, something did happen between the breakup of the Beatles and the dawn of Disco; something wonderful and sometimes hilarious. After the relatively unified front of the late sixties (British Invasion, Motown), the years 1971-75 saw popular music split into dozens of genres and sub-genres. Top 40 radio had yet to be formatted, and in a given month you could find everything from heavy metal to bubblegum on the same station. July 1972 saw Eric Clapton, Wayne Newton, Aretha Franklin, Donny Osmond, Alice Cooper, Sammy Davis Jr., the Eagles, Elton John, Procol Harum, Bobby Vinton, Stevie Wonder, the cast of "Godspell", Cher, the Rolling Stones and the Royal Scots Dragoon Guards sharing chart space. If you've ever sunk back into a lime green beanbag chair, guaged your state of mind with a mood ring, or felt the spongy support of an Earth Shoe beneath your feet, you need to revisit this era! It produced not only novelty hits like "The Streak", "Kung Fu Fighting" and "Troglodyte", but genuine innovators like Steely Dan, Randy Newman, Bob Marley, Bruce Springsteen, David Bowie, Al Green and Todd Rundgren.

About the Author

Don Breithaupt, a three-time Juno Award nominee, is a musician and journalist. He lives in Bolton, Ontario.

Jeff Breithaupt is a freelance writer and arts fundraiser; he lives in New York City.


Product details

  • Format: Kindle Edition
  • File Size: 2421 KB
  • Print Length: 216 pages
  • Publisher: St. Martin's Griffin; 1st edition (29 July 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00KUY7G80
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #1,509,470 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top Customer Reviews

Format: Paperback
I wasn't expecting much. The cover was very non-descript, almost campy. I was intrigued by the title, however: "Precious & Few" was the name of a Top 40 song by Climax, one of the 1970's many "one-hit wonders" of AM pop. Immediately the memories started a deluge. That song was THE favorite song of a certain girl in my 6th grade class. It was "music day" at Monroe Elementary School, and you were allowed to bring in your favorite 45's to play during the last hour of school. I was ready; I thought that Sammy Johns' "Chevy Van" would be a hit with my peers, but this certain girl's favorite song was "Precious & Few". She asked me if I had it (and she rarely even spoke to me, so this in and of itself was intimidating). I lied and told her that I had the single at home, and, yeah, I'd try to bring it in for "music day". I ran the entire way home and waited patiently for my mother to arrive from work. Then, with all of my developing 11 year-old charm, tried to talk her into turning right back around and taking me to Elder-Beerman (a downtown department store with a groovy collection of 45's and the world's coolest clerk, Mac). PLEEEEEEASEEE, MOM? It worked. We were back in our '71 LTD and headed to Mac. Alas, the single wasn't in stock. I was devistated. While Mom and my little brother went downstairs for a soft pretzel, I spilled it out to my retail guru: It was "music day" tomorrow, this girl I liked wanted to hear "Precious & Few", I lied and told her I had it, and, man, she'll NEVER talk to me again if I didn't deliver. Mac suggested a compromise...Read more ›
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By A Customer on 9 July 1998
Format: Paperback
Written with a kind of respect that a college graduate would use to reminisce about his grade school cronies, "Precious and Few" is a walk down Memory Lane in Pro-Keds sneakers. The authors churn up quite a few of the Me Decade's most interesting pop singles (from 1970 - 75 only) and group them in various ways, such as pop religious songs and hard rock, a category that these two wholeheartedly admit to enjoying in their younger years. The authors know their material well enough, and though they often treat it with irreverence and sophomoric smugness, some might argue that the music from this era deserves nothing more or less. This book should find itself a place next to any 1970s K-Tel eight-track collection, Pet Rock, or black lite poster, and since it is no longer embarrassing to admit that 70s music is uncool, this book might be a good primer for anyone who can hum the chorus of "Billy, Don't Be a Hero."
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Format: Paperback Verified Purchase
A fun personnal journey through early seventies pop/rock in the US. Loads of information and lists. Well written and comprehensive.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa1c4e1b0) out of 5 stars 12 reviews
11 of 14 people found the following review helpful
HASH(0xa1c84d38) out of 5 stars An epiphany for 70's radio junkies 25 Oct. 1997
By A Customer - Published on Amazon.com
Format: Paperback
I wasn't expecting much. The cover was very non-descript, almost campy. I was intrigued by the title, however: "Precious & Few" was the name of a Top 40 song by Climax, one of the 1970's many "one-hit wonders" of AM pop. Immediately the memories started a deluge. That song was THE favorite song of a certain girl in my 6th grade class. It was "music day" at Monroe Elementary School, and you were allowed to bring in your favorite 45's to play during the last hour of school. I was ready; I thought that Sammy Johns' "Chevy Van" would be a hit with my peers, but this certain girl's favorite song was "Precious & Few". She asked me if I had it (and she rarely even spoke to me, so this in and of itself was intimidating). I lied and told her that I had the single at home, and, yeah, I'd try to bring it in for "music day". I ran the entire way home and waited patiently for my mother to arrive from work. Then, with all of my developing 11 year-old charm, tried to talk her into turning right back around and taking me to Elder-Beerman (a downtown department store with a groovy collection of 45's and the world's coolest clerk, Mac). PLEEEEEEASEEE, MOM? It worked. We were back in our '71 LTD and headed to Mac. Alas, the single wasn't in stock. I was devistated. While Mom and my little brother went downstairs for a soft pretzel, I spilled it out to my retail guru: It was "music day" tomorrow, this girl I liked wanted to hear "Precious & Few", I lied and told her I had it, and, man, she'll NEVER talk to me again if I didn't deliver. Mac suggested a compromise... he had a new single by soul singer Jerry Butler called "Your Precious Love" that was really good, and it had "precious" in the title. She was just a "girl" , after all - did I really think she'd know the diff? Twisted logic, indeed, but I had few options at this point. I bought into his scheme, went downstairs to join Mom and little brother for a Frozen Coke, and tried to remain opptimistic about my chances with this pre-teen goddess. You know the rest of the story... and for brevity's sake I'll just say that Mac's suggestion forever ruined my chances with the girl of my dreams... A lengthy anecdote, indeed, but I feel that if you can relate at all, you need this book. It's an epiphany for early '70's radio junkies like myself, and the Breithaupt Brothers deserve a hearty round of applause from anyone who came of age listening to Top 40 radio post-Woodstock and pre-Disco. The radio stations I listened to (WMOH & WSAI) programmed a curious, crazy-quilt of sounds. Unlike today's highly formatted and ultimately soulesss radio programming, Top 40 in the early '70's turned us on to all sorts of sonic delights: country, heavy metal, pop, novelty tunes, and sweet soul music were all represented, and I feel much more enriched as a music fan for it. This book is like rummaging through an old closet, and the music is, for once, given a cerebral review rather than a campy tribute. Not that it lacks humor; the author's description of the music and the times is lovingly ironic and, often times, hilarious. The book is divided into sections, each one hitting upon many of the hits that made growing up back then a real gas. It has the right amount of history, the right amount of fun, and recalling the authors' description of the dreaded "mons" (you'll have to read the book) is making me laugh out loud right now. I've recommended "Precious & Few" to all of my like-minded friends, and I would be remiss not to highly recommend it to you, too. Trivia question: Who performed the "Theme From S.W.A.T."? E-Mail me your answer, and the winner will recieve absolutely nothing but my respect...
3 of 3 people found the following review helpful
HASH(0xa1c8b1bc) out of 5 stars Pop Culture Vultures 9 July 1998
By A Customer - Published on Amazon.com
Format: Paperback
Written with a kind of respect that a college graduate would use to reminisce about his grade school cronies, "Precious and Few" is a walk down Memory Lane in Pro-Keds sneakers. The authors churn up quite a few of the Me Decade's most interesting pop singles (from 1970 - 75 only) and group them in various ways, such as pop religious songs and hard rock, a category that these two wholeheartedly admit to enjoying in their younger years. The authors know their material well enough, and though they often treat it with irreverence and sophomoric smugness, some might argue that the music from this era deserves nothing more or less. This book should find itself a place next to any 1970s K-Tel eight-track collection, Pet Rock, or black lite poster, and since it is no longer embarrassing to admit that 70s music is uncool, this book might be a good primer for anyone who can hum the chorus of "Billy, Don't Be a Hero."
4 of 5 people found the following review helpful
HASH(0xa1c8b138) out of 5 stars A time trip 23 Oct. 1998
By A Customer - Published on Amazon.com
Format: Paperback Verified Purchase
Perhaps the teenagers of today perceive the music of the 70's as one, indivisible universe. But for those who were teenagers at the time (like me) there is a clear division between the first and the second half. This book is about the first half. Those were the days before punk rock and fabricated disco music. It was a time of innocence and fun, the years of the first Beatles solo albums, progressive rock, glam rock and silly, harmless, disposable singles. For people like me, this book is a trip down memory lane - I, like the Breithaupt brothers, also discovered my passion for music in 1971. But it also provides invaluable reference about those formative years of what turned out to be a "classic" decade for pop music.
1 of 1 people found the following review helpful
HASH(0xa1c8b0fc) out of 5 stars Captured the Era Perfectly 25 Jun. 2011
By Glork - Published on Amazon.com
Format: Paperback
I came of age at the dawn of the 70's, having turned 12 in 1970. This book captures the vibe of the early to mid 70's exactly right. I can't explain exactly what it is, just that as someone who lived through that era at a very impressionable age, this book takes me back to that special place in time, which was the end of my 6th grade, through junior high school, to most of senior high school. I know most of the artists and songs in the book, as someone who used to play a small transistor radio under my pillow, after I went to bed. Songs like, "Precious And Few", were the kind I heard and remembered very well. If you weren't around during the early to mid 70's, this would be a good book to give you an idea of the vibe back then. Highly recommended!
1 of 1 people found the following review helpful
HASH(0xa1c8b438) out of 5 stars A Look at the First Half of the 70's 22 Jan. 2002
By P Magnum - Published on Amazon.com
Format: Paperback
Canadian brothers Don & Jeff Breithaupt examine the first five years of the 70's music scene in Precious & Few. Each chapter is broken up to cover a certain type of music like bubblegum or examine a particular group like The Rolling Stones. The chapter heading lists essential songs from the subject. The brothers interject personal accounts into the stories that make for a nice touch. The book is a quick, easy and completely enjoyable read.
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