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Pre-Suasion: A Revolutionary Way to Influence and Persuade Hardcover – 8 Sep 2016

4.5 out of 5 stars 38 customer reviews

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Frequently bought together

  • Pre-Suasion: A Revolutionary Way to Influence and Persuade
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  • Influence: The Psychology of Persuasion
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  • Methods of Persuasion: How to Use Psychology to Influence Human Behavior
Total price: £33.65
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Product details

  • Hardcover: 432 pages
  • Publisher: Random House Business (8 Sept. 2016)
  • Language: English
  • ISBN-10: 1847941419
  • ISBN-13: 978-1847941411
  • Product Dimensions: 16.2 x 3.8 x 24 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Bestsellers Rank: 16,545 in Books (See Top 100 in Books)
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Review

"A fascinating, fluent and original book from one of the giants of behavioural science." (Tim Harford, author of The Undercover Economist Strikes Back)

"It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer – in other words, all of us." (David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit)

"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years." (Amy Cuddy, author of Presence)

"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again." (Adam Grant, author of Originals and Give and Take)

"No social psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini - authoritative, original, and immediately practical." (Richard H. Thaler, co-author of Nudge and author of Misbehaving)

"Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful." (Chip Heath, co-author of Switch and Made to Stick)

"Both accessible and intellectually rigorous" (Books of the Year The Times)

"Cialdini is no foubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena … it is mind-blowing" (Management Today)

"No stone is left unturned … Cialdini builds a convincing and lushly written case" (People Management)

"His trove of findings and case studies covers how our focal points determine who we see as influential" (Nature)

"[Cialdini] argues that the content of an advertisement or selling strategy is less important than the context. You can try to improve your core pitch as much as you like, but if you haven’t paid attention to background circumstances (such as the film people were watching at the time), you won’t get anywhere." (Matthew Syed The Times)

"Cialdini, author of the best-selling Influence, returns with a book that points out how setting the scene for your audience ― “pre-suading” them ― is as important as the message itself." (Best Books of 2016 Financial Times)

"Cialdini collates an impressive array of studies suitable for academic and general readers." (Books of the Year Times Higher Education)

"Cialdini's classic work, Influence, added some real science to the art of sales and marketing. In this sequel, he extends his original work and reveals how the human mind works in buying situations. Essential stuff." (Best Sales and Marketing Book of the Year Inc.)

"Builds on [Cialdini's] pioneering text Influence, which was released in 1984 and sold three million copies worldwide . . . Introduces the idea of timing to the ideas of Influence and pushes them into the digital age." (Independent)

"Pre-Suasion is packed with new research, tactics and insights . . . An instant classic." (Entrepreneur)

"An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson." (Forbes)

"Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced . . . Compelling." (Wall Street Journal)

"Robert Cialdini is perhaps the foremost expert on effective persuasion . . . The book provides a vast catalogue of research and techniques, many of them marketing related." (Harvard Business Review)

Book Description

A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence.

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Customer Reviews

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Top Customer Reviews

Format: Hardcover Verified Purchase
The most interesting book I've read for quite a while, this will tell you about the nature of human attention and how directing it can help persuade others to do things. (Get them thinking they are a helpful for adventurous person and they are more likely to provide an email address. If you are a young man and want a young woman's telephone number, choose a sunny day to approach her and have a guitar case in hand - it will significantly increase your chances.) We often don't understand why we are approaching a decision with one frame of reference rather than another, but it is the sort of thing that can be studied in the psychology lab and also in real life - there's an interesting case study of lobbying a Supreme Court justice in favour of gay marriage; and some interesting reflections on Cialdini's teaching practice (build mystery; leave stories unfinished - if you want things to stick in the mind). Finally there's a section on the extended self - why we help our family, and people who look like us, people who drill with us or dance with us - and if you are one of those who helped Jews at the time of the holocaust, how you might come to identify with the human race more broadly.

Interesting on every page then, and with much to take away and reflect on.
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Format: Hardcover Verified Purchase
I'm a huge fan of 'Influence' so I was intrigued to see if Cialdini could match that achievement. And I can say he has. There are more amusing and enlightening stories and some astonishing insights. It's already changed my behaviour. I write speeches for people, so I've pinned photos of the audiences I have to write for on my study wall. I'm also about to buy a statue of Rodin's Thinker to improve my cerebral activity.

I love how he recommends using a mystery structure to keep his students awake during lectures. His stuff on ageing will come in useful for my birthday speeches. The suggestions about getting your customers in the right mindset will give me inspiration for my website copy.

My text is already marked with underlinings and ticks in the margin. Well worth the price of the hardback!
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Format: Hardcover Verified Purchase
I work in the field of influence myself- Dr Cialdini is one of the most important experts in the world in this area. I was therefore very excited to get this book and it didn't disappoint!

Dr Cialdini combines academic rigour with an accessible writing style (there is a great tip in the book about how he makes sure that he is able to write in this style) and a child-like interest in the world around him.

The book is packed with insights, experiments and observations at the cutting edge of research into the way that human beings interact with each other. If you want to learn how to use the concept of 'Pre-Suasion' in your own life and you want to recognize when people are trying to use it on you, this is the book you need. I was surprised how something so readable was cramming my head full of so much useful information and I can't wait to use some of the tips in my own life!
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Cialdini has done it again. Extending the impact of his seminal work 'Influence' he now takes it a stage further on how your persuasion begins even before you open your mouth.
Like 'Influence' written in Cialdini's engaging style. To confirm his status as an authority in behaviour change using scientific evidence, the book contains great case studies as well as anecdotes to illustrate the points.
A must-read for anyone in the communications field.
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This is a great follow up on Cialdini's classic book Influence. I think time will be kind to this book which nicely brings together two decades of insight by one of the most accomplished students of persuasion.

"In large measure, WHO we are with respect to any choice is WHERE we are, attentionally, in the moment before the choice" Master the moments that matter.

Time spent reading this is time very well spent. Cialdini offers so many stunning insights, so go ahead, buy the book and satisfy your "craving for cognitive closure"...
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Format: Hardcover Verified Purchase
Item as described, No problems. Would buy from this vendor again.
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So far pretty interesting slant on the subject - an enjoyable and enlightening read.
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Like the other works by Cialdini, it is a book full of interesting insights into how people think and act. I was pre-suaded to buy the book, because of the value I had gained from his previous works!
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