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The Practitioner's Guide To Product Management (Top 5 Things Learn/Hard Way) by [Busuttil, Jock]

The Practitioner's Guide To Product Management (Top 5 Things Learn/Hard Way) Kindle Edition

4.4 out of 5 stars 13 customer reviews

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Length: 209 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product description

Book Description

One of two books with revolutionary tech and design education company General Assembly

From the Back Cover

THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide To Product Management provides a firsthand road map to help you avoid the pitfalls of product failure - taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design.

Jock Busuttil is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals. Jock routinely teaches classes at General Assembly on product management and mentors startups, entrepreneurs, and product professionals. For more information, you can visit www.GeneralAssemb.ly.


Product details

  • Format: Kindle Edition
  • File Size: 2170 KB
  • Print Length: 209 pages
  • Page Numbers Source ISBN: 034940674X
  • Publisher: Piatkus (6 Jan. 2015)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00LTUC882
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.4 out of 5 stars 13 customer reviews
  • Amazon Bestsellers Rank: #275,506 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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23 October 2015
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