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Practical Information Architecture: A Hands-On Approach to Structuring Successful Websites Paperback – 9 Nov 2000

3.6 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 208 pages
  • Publisher: AddisonWesley Professional; 01 edition (9 Nov. 2000)
  • Language: English
  • ISBN-10: 0201725908
  • ISBN-13: 978-0201725902
  • Product Dimensions: 18.7 x 1 x 23.4 cm
  • Average Customer Review: 3.6 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 2,363,783 in Books (See Top 100 in Books)
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Product description


A step-by-step guide for readers explaining the process of creating an underlying structure for a web site. Topics covered include: Setting and achieving website goals; translating the site's goals into meaningful content; organizing the content so that visitors can find what they're looking for.

From the Author

On-line success doesn't happen by accident!

I wrote this book for people who have a direct influence on the content and structure of a website - sites created for their personal use, for their employer, or for a client organization. Although the market abounds with books on HTML programming and graphic design, very little exists to tell people how to create a "flow chart" for their website - one that helps define and arrange the site's content so visitors can quickly and easily find what they're looking for. Although this isn't a particularly glamorous subject, information architecture is often the single most important step in the creation of a successful website.

As far as possible, I've tried to put together a nuts-and-bolts, hands-on guide to the subject. I've been using and refining the techniques I describe since the late 70s and have been involved in the creation of interactive media on a daily basis since the late 80s - from primitive menu-based DOS applications to the latest in glitzy e commerce sites.

It may come as a surprise, but the problems I've faced over the years have not changed very much, even though the individual programs and interfaces have. That's because the issues of information architecture are generic in nature and are thus largely unrelated to technological advances. A simple analogy: safer cars may keep us from getting killed on the highway, but they don't make us better drivers.

I'm not a theoretician. I'm not a programmer. I'm not a hot-shot designer. Rather, I'm a content provider who, like those I'm addressing, has to solve here-and-now problems that are directly related to the usability and ultimate acceptance/success of a website. This book explains how I think and how I work - my tricks of the trade.

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2 customer reviews

3.6 out of 5 stars

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27 May 2001
8 people found this helpful
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15 June 2010

Most helpful customer reviews on 3.4 out of 5 stars 11 reviews
Rodrigo Guaiquil
2.0 out of 5 starsToo basic
6 March 2002 - Published on
Verified Purchase
12 people found this helpful.
Joe Sokohl
5.0 out of 5 starsOutstandingly helpful IA book that’s still relevant.
28 January 2018 - Published on
Jake Well
3.0 out of 5 starsWas not indepth enough
20 November 2000 - Published on
37 people found this helpful.
David Reddoch
2.0 out of 5 starsNot Even for Beginners
18 October 2001 - Published on
16 people found this helpful.
Doktor Octo
1.0 out of 5 starsThere's no there there
7 August 2002 - Published on
6 people found this helpful.