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Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by [Fletcher, Winston]
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Powers of Persuasion: The Inside Story of British Advertising 1951-2000 1st , Kindle Edition

4.6 out of 5 stars 8 customer reviews

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Review

A comprehensive, highly readable and well-researched history... it is fascinating and thought-provoking, and I wish everyone in the ad business would read it. (Paul Feldwick, Market Leader)

This book is important, vauable, and a great read... Insights abound... the mini case-studies are excellent. (Tim Ambler, International Journal of Advertising)

Do go and buy this book. You'll enjoy it, and it's important to read it. (brand-republic.com)

The author shows a seductive flair for combining piquant anecdotes about individual agencies and campaigns with revealing and reliable data, which makes the book both enjoyable for the general reader and solidly based. (Financial Times)

A readable and racy inside story of the British advertising industry. (Isabelle Szmigin. Times Higher Education.)

Fletcher plainly knows his stuff and writes in a crisp, lively way. He's also taken great pains to animate his characters, thus ensuring that his narrative has a properly flesh-and-blood feel to it. (Telegraph)

About the Author

Winston Fletcher has worked in advertising for many years, and is the only person ever to have been both Chairman of the Advertising Association and President of the Institute of Practitioners in Advertising. He has spoken and lectured throughout the world on advertising, marketing, and marketing research, and has written extensively on advertising in the media. He was founder Chairman of the World Advertising Research Center, and is a Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster. He is the author of leading books on advertising and other business topics.

Product details

  • Format: Kindle Edition
  • File Size: 3224 KB
  • Print Length: 313 pages
  • Page Numbers Source ISBN: 0199228019
  • Publisher: OUP Oxford; 1 edition (10 July 2008)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B008C7XHM6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.6 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #118,605 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Top Customer Reviews

Format: Hardcover
It's not often that I read a business book cover-to-cover and in just a few days, and Winston Fletcher's 'Powers of Persuasion' is a rare pleasure as one of those. Although it is a history it's anything but dry, and that's because the author was one of the insiders as an agency owner, President of the Institute of Practitioners in Advertising and Chairman of the Advertising Association. So he brings to the narrative not only his personal knowledge and copious research, but also his own insights and observations - occasionally barbed, but that only adds to the enjoyment! The phrase 'must read' is an over-used one, but that shouldn't prevent it being employed when truly deserved, as in this case. Anyone already working in an agency or aspiring to do so, should buy this book, and the marketing and procurement professionals who are the clients of agencies will find it a rewarding read too.
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Format: Hardcover
You couldn't make it up, as they say. A chippy adman tries to buy a high street bank; a supermarket trolley maker becomes one of the world's biggest ad agency groups and a bunch of chimps sells all the tea in China. Winston Fletcher, one of British advertising's most astute practitioners and observers didn't need to make it up because the true story of British advertising is as colourful, quirky and thrilling as some of its most famous advertisements. Fletcher tells the tale with fine attention to detail and an insider's knowledge of many of the larger than life characters who led the ad industry in the late 20th century and early 21st. The meteoric growth of Saatchi and Saatchi through the 1970s and 80s is perhaps the most astonishing strand in the story. The agency's trauma at losing its founders and their re-emergence as the highly successful M&C Saatchi is the stuff of TV melodrama. Fletcher's touch is pacy and humourous but his message is serious. Amidst all the high drama, British advertising for many decades led the world in creative flair and proven effectiveness. It is to be hoped it will continue to do so without being bled to death by unwarranted and unworkable government intervention.
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Format: Hardcover
This is so much more than a history of advertising- though it is a very good history.Students will appreciate the way Fletcher captures the colour and flavour of the industry whilst advertising insiders will revel in reading about their strange genetic roots.A right riveting read.
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Format: Hardcover
During the second half of the 20th century, many experts saw British advertising as the world's best. That significant achievement raises the question: How did the British ad industry achieve world acclaim? Noted British adman Winston Fletcher presents a detailed history of British advertising starting with the Victorian period and moving to contemporary developments. This detailed book profiles the leading agencies, people, campaigns, and even the regulatory and communications developments that shaped the industry. Fletcher, a key industry figure, saw these events first-hand, so this history reads like a memoir. Non-Britons will be at a slight disadvantage reading certain sections because they may not be familiar with some of the award-winning ads he profiles. However, getAbstract believes that if you are looking for a solid, focused, serious history of British advertising, this is it.
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