Powered by Change: How to design your business for perpetual success Hardcover – 9 Apr 2018
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In the modern world change is the only constant, but few companies and leaders have any clue how to deal with this reality. This book gives them more than a clue. It gives them an entire route map. (Mike Butcher MBE, Editor at Large, TechCrunch)
Jonathan brilliantly captures the essence of change and our changing business landscape; leaving us all talking about building windmills! (Linda Johnson, Chairman Guernsey Branch, Institute of Directors)
Powered by Change is that rare thing. A business book that does something other than take one idea and rework it ad infinitum. Not only is the book stacked with compelling and original insight, there is practical advice on how to put the insight into practice in both a professional and personal context. It's a wonderful book that should stay close to the side of anyone who wants to be a rare thing themselves; someone embracing the furious pace of change in the world and putting it to work for advantage. (Geoff Morley, Global Sales & Marketing Director, Nexo)
Jonathan MacDonald is brilliant. I highly recommend his strategies to any organization that wants to achieve 'long-term' success in today's fast changing business world. I'm a firm believer in making learning fun, and am impressed with how masterfully Jonathan weaves humorous stories together with practical examples to generate thought provoking ideas and unique insights. (Chester Santos, US Memory Champion, author of 'Instant Memory Training for Success')
I have worked with Jonathan on a number of projects over the last few years. These have ranged from working with small teams to challenge their mindset of change through to global regional leaders taking on the headwinds of business change. Every time his tailored, thought provoking and dynamic approach never fails to create a positive impact. He certainly knows his stuff and always inspires me to build windmills... (Sally Hayes, Engagement & Live Event Specialist)
There's an ancient proverb that states, "When the winds of change are blowing, some build a wall and others build a windmill". This is a radical approach to capitalising on change for executives at all levels.See all Product description
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Jonathan introduces us to his windmill theory, one that demonstrates that those companies that are able to thrive no matter what, are those able to navigate the "winds of change" not focusing on only one aspect, but in the company as a whole, pay equal attention to the "4 blades".
If you are part of an organisation or you run a business that is currently undertaking significant change, and it feels like some of the pieces of the puzzle are missing, have a look at this book.
Ironically we are in the process of redoing our very outdated company website and I am so pleased that I found your read as I now need to urgently revisit what our true Purpose and Product is and need an ‘IKEA type strap line’ to open up and embrace the true potential we have at my company to better promote who we really are in today’s business environment.