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The Power of Habit: Why We Do What We Do, and How to Change Paperback – 7 Feb 2013
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"In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book." (Jonah Lehrer)
"Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way." (Daniel H. Pink)
"Absolutely fascinating." (Wired)
"This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits." (The Economist)
"Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception." (Andrew Hill Financial Times)
"Duhigg gives a compelling insight in to the world of subconscious behaviour. This is no homespun remedy, Duhigg's observations have real, scientific gravitas." (Woman & Home)
"In his book The Power of Habit Charles Duhigg approaches the subject of what habits are and how we can ultimately change them. Written in an engaging style, with just the right balance of scientific fact and actual examples..." (The Book Garden Blog)
"Inspiring stuff!" (Counsel)
"The Power of Habit steps sideways into science and brain chemistry to back up its key message: that identifying and implementing keystone habits is the difference between success and failure, whatever your goals. So if you’re a procrastinator, or a sleeper-inner, pick it up – and see how quickly you can morph those habits into habitual success. When you get around to it, obviously." (Stylist)
"This fascinating book by a New York Times journalist explores how people get stuck in a rut and delves into psychological and neuroscientific research to find out what it takes to change our most deeply ingrained habits." (Best Brainy Books of the Decade Guardian)
About the Author
Charles Duhigg is a Pulitzer Prize-winning investigative reporter for The New York Times and author of The Power of Habit. A graduate of Yale University and Harvard Business School, he has received the George Polk, the National Academies of Science and other awards. He lives in Brooklyn with his wife and two children.
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Quickly I found myself engrossed by the ideas explored in this book. Lots of examples and research is examined to look at how habits form and how they can be changed.
The book is split into three sections - individuals, organisations and society in general. I found the first two sections extremely engaging but thought that the society narrative was slightly less well defined and held my interest less.
Very cleverly, real people are used to prove theories and familiar companies are used as examples of habit changes.
I was surprised how interesting I found this book and have talked about it to various people whilst I was reading.
I’m a 20 y/o pretty normal male, living in England
And this book has completely changed my life.
I was a regular smoker of both tobacco and cannabis, and the routine change taught in this book, and the methods of distraction taught in this book has helped me so much. I just want to say Thanks to Charles for making such an enjoyable book, which has taught me a lot about habits.
10/10 would read again.
If like me, you are open and logically minded, this book will suit you.
After explaining the theory, the book then goes on to explain a simple process for understanding any habit that affects you in your daily life, which previously would have been unknown to you. You can then delve deeper into understanding the Cue, Routine and Reward. Once understood, you can then choose to change your habits, in a simple, methodical, less emotional manner, than for example like me, you realised you’d put on a few too many pounds, and without understanding root cause, just went headlong into another diet, to try and put a sticky plaster on the issue.
I’m now in the process of testing this new knowledge on some simple personal habits before applying the theory to my major life challenge of reducing my body weight, and should it help to achieve that, then I will have proved in the best way possible, the value of this book.
Overall, promisomg start but doesn't sustain interest -to much waffle not enough substance!
Clear, simple and well written, digging deep into the underlying reasons for habits sticking or not.
This is one that will likely remain on my bookcase for life.