- Paperback: 400 pages
- Publisher: Random House Books (7 Feb. 2013)
- Language: English
- ISBN-10: 1847946240
- ISBN-13: 978-1847946249
- Product Dimensions: 12.9 x 2.5 x 19.8 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (278 customer reviews)
- Amazon Bestsellers Rank: 2,296 in Books (See Top 100 in Books)
The Power of Habit: Why We Do What We Do, and How to Change Paperback – 7 Feb 2013
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"In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book." (Jonah Lehrer)
"Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way." (Daniel H. Pink)
"Absolutely fascinating." (Wired)
"This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits." (The Economist)
"Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception." (Andrew Hill Financial Times)
An award-winning journalist reveals the secrets of why you do what you do - and how to changeSee all Product Description
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Top Customer Reviews
However, the second and third section were less interesting, mainly because I had come across the same material already several times -- about how will-power is a finite resource (that can, however, be incrased over time) and how companies use psychology and data linking to sell you more stuff. Some of the case studies were over-dramatised, with no clear point or conclusion (e.g. on the Kings Cross fire on the London Underground), and I was not moved to change my organisation on Monday morning.
The book is a frustrating and exciting read at the same time. I really enjoyed the journalistic style and for once, the case studies were not boring. Possibly a bit formulaeic, but entertaining. The beginning is really promising, making you sense we are at the edge of some truly transformational insight -- but then it all fizzles out. It could have done with a clearer set of conclusions rather than complexity that seems to be padding it out and only succeeds in confusing the reader.
The author's main contention is that "you have the freedom and responsibility" to remake your habits. He says "the most addicted alcoholics can become sober. The most dysfunctional companies can transform themselves. A high school dropout can become a successful manager." He makes a convincing case for all this. The only problem is that's all he does. He doesn't show you how to do it. That's my only complaint.
This idea that you can change your habits draws on recent research in experimental psychology, neurology, and applied psychology. As you can see from the table of content below, Duhigg really goes after a broad range of topics. He looks at the habits of individuals, how habits operate in the brain, how companies use them, and how retailers use habits to manipulate buying habits. This provides some fascinating research and stories, such as the fact that grocery stores put fruits and vegetables at the front of the store because people who put these healthy items in their carts are more apt to buy junk food as well before they leave the store.
PART ONE: THE HABITS OF INDIVIDUALS
1. The Habit Loop - How Habits Work
2. The Craving Brain - How to Create New Habits
3. The Golden Rule of Habit Change - Why Transformation Occurs
PART TWO - THE HABITS OF SUCCESSFUL ORGANIZATIONS
4. Keystone Habits, or The Ballad of Paul O'Neill - Which Habits Matter Most
5.Read more ›
I found the habits of organisations fascinating and it's worth reading just for those insights. Though I found the habit of going from one subject to another and back again a little annoying and lost where I was several times. (I'm reading it on a kindle and need to create a habit using it without feeling irritated!). The chapter on Starbucks and the London Underground were particularly interesting.
Don't buy this if you want explanations of neuroscience, but if you're just interested or nosey it's a good summer read.
Charles Duhigg is a very good writer, who writes in a way that keeps you wanting to continue reading and, at the same time, take time aside to reflect on your own life and how you can apply what you are learning while reading this book
The subject is extremely insteresting and I would gladly recommend it for anyone looking to change something in their lives, at work or somewhere else, togheter with "Switch" from Chip and Dan Heath. Switch: How to change things when change is hard
On the not so great side, and here's the reason why I don't give it 5 stars, the practical side of the book can truly be improved. The real-life author's example of how a habit can be changed applying the framework of the book is good to understanding concepts, but changing the habit of eating a cookie in the afternoon is generally not a problem for most people. I would have preferred something more practical like the 1-page "How to make a switch" from the Heath brothers or a few more real-life examples of application of Duhigg's framework on harder-to-change habits.
All in all, good book. I can only highly recommend it. I enjoyed reading it.
Most Recent Customer Reviews
A great read. Brilliant blend of ideas, research and stories told in an easy and engaging way. Useful and thought provoking too. Struggled with the sleep killer vs gambler bit. Read morePublished 18 days ago by Chris Davies
This book has lots of examples of individuals and corporations using habits in good and bad ways. Every point the author is making is well thought out making the book easy to read... Read morePublished 24 days ago by Richard Munday
This book should be part of the school curriculum. Knowing about the habit loop and how to manipulate it is a powerful tool to have in your daily life.Published 1 month ago by DriveSafely
Great read! Made me more aware of my habits, how to change the bad ones & how to start new ones.Published 1 month ago by Nics
half way through reading the book, so far its a brilliant book, very insightfulPublished 1 month ago by luthfur rahman