- Format: Kindle Edition
- File Size: 1831 KB
- Print Length: 26 pages
- Simultaneous Device Usage: Unlimited
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B00DFTQKHU
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 3 customer reviews
- Amazon Bestsellers Rank: #961,411 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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The Power of Free on Amazon Kindle - Harness the power of free promotions to increase visibility and turbo-charge sales using KDP Select Kindle Edition
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Top Customer Reviews
I for one am not inclined to give a low rating just because I downloaded a book when it was on promo and on the contrary would have awarded it the full five-star insignia of a General for its intended purpose of a publicising campaign, except that I do feel the first part of the book was a bit repetitious especially as I ‘got’ it after the first few pages. But the author recovers after this and goes on to give some very good advice on how to promote your book.
It was well written and entertaining. It was also concise which made this guide indispensable to dip in and out of instead of trawling though nonsense to get to the bit you need. Well guess what - if you are a indie author then you need this book. It's great.
Most Helpful Customer Reviews on Amazon.com (beta)
The theory part of the book was great, and the comparisons to the music industries were interesting.
I disagree with some of the author's points. He seems to only believe in getting reviews "organically", which is great in theory, but in practice, books with more reviews do better than those without reviews. Just like bartenders "seed" the tip jar at the start of a shift, I think it is useful for authors to "seed" the review jar. Some free book sites will not even list a book with no reviews. Some even require 17 reviews! I understand the "ethics" of this, but if you want to sell more books, reviews matter.
I disagree with the author about facebook as well. There are a lot of ways that facebook can be useful for authors, but you have to know what you are doing (which the author does not - and admits he does not, but possibly could have got a guest to add some value on that topic instead of just dismissing it - we mock that which we do not understand).
I disagree with the author saying the freebee seekers tend to leave good reviews as well. In my experience it is the complete opposite. If you book has flaws, you will get BRUTAL reviews from the freebee seekers.
I think many authors rush their book to be free before they have got rid of all the little errors, typos, bugs, etc, and then get brutal reviews. If anything I think that when people get the book for free, they don't value it as much, whereas when they buy it, there is some cognitive dissonance, which causes them to justify the purchase.
So overall, I am glad I read the book, it is a quick and easy read, but I think the author might have wanted to interview some "experts" on the subject of free promos to get some additional insights or give some more counter opinions, as a lot of this isn't based on facts. The author admits he wrote the book in only 10 hours, so I think it could have used a little more research and "care and feeding".
In previous years if you wanted to record and sell your music, or write and sell your book, you had to hook up with a record company or book publisher. These acted as gatekeepers and ensured that only those titles with presumed commercial potential were available to consumers.
That has changed. Musicians and authors are now able to self-publish their work with a minimum of equipment and cost. Enter the long tail. When publishing involved high production costs and inventories, it made sense to promote the most popular titles--those with sales represented by the peak of a statistical curve. But, when traditional costs no longer count, sales at the tail of the curve increase. The tail becomes longer as more sales occur in fringe, rather than, mainstream, segments of the market.
This is great news for online vendors. With minimal inventory cost they can profit as much from the sale of fringe products as from mainstream ones. But can the self-publishers profit as well? Chapman wonders what the future will bring for self-publishers. If you buy this eBook, do so for its discussion of traditions, recent trends, and the long tail, not for marketing tips.
Do you get the idea?
What I really like about the book is the perspective it offers on free, comparing it to MP3's and piracy in the music business. Free is a fact of life. As an author, you can choose not to play the KDP free game, but if you do, you probably won't get as many sales.
It's a Catch 22. To sell books, you need to get reviews. To get reviews, you need to get people to read your book. The author says that from his experience, one in three hundred people leave a review. My experience is more like one in eight hundred to a thousand. I don't know about you, but even my best selling books would only get one review every four months without the power of free.
The other thing the author talks about is the diffusion of sales. because Amazon has leveled the playing field, and allowed so many people to put new books out there, readers have more choices than ever. The end result is that even the best books will sell fewer copies.
Free is a fact of life. The key takeaway is: How will you adjust your business to take advantage of it.
Also, I liked comments from the reviewer who said he does book promotions on Fiverr. Maybe he could write an eBook that would go into more detail on Facebook and Kindle promotion for Kindle authors.
I am not an author, so I can't speak as much about the 2nd part of the book which is more about author marketing. But, I would definitely recommend this title to authors or aspiring writers as there are a lot of good ideas in here!
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