Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits Hardcover – 5 Oct 2010

4.0 out of 5 stars 3 customer reviews

See all 11 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Hardcover
£11.50 £0.96
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Amazon Original Books on Sale
Browse a selection of over 160+ Kindle Books currently on sale from 99p. Learn more

Product details

  • Hardcover: 288 pages
  • Publisher: Free Press (5 Oct. 2010)
  • Language: English
  • ISBN-10: 1439181047
  • ISBN-13: 978-1439181041
  • Product Dimensions: 15.2 x 2.5 x 22.9 cm
  • Average Customer Review: 4.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 950,919 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Review

"The Power of Co-Creation builds a compelling case for how and why many successful companies have changed their focus -- not just reaching audiences, but building constituency. As Venkat Ramaswamy and Francis Gouillart note, this concept is not limited to engaging with customers. It gets to how any organization establishes shared attraction through shared values. In doing so, it builds not just common ground, but a deeper, enduring, widely shared idea on which to build a great enterprise." (Jon Iwata, Senior Vice President, IBM Marketing and Communications)

“Interconnectedness has changed everything, and for companies that are looking to find new paths to profit, The Power of Co-Creation is a must read. It sets out how the idea of co-creation can be implemented in every sphere, and the magic that comes out in moving from a firm-centric to a people-centric mindset. Successfully implementing “innovation by everybody” works wonders for all stakeholders.” (Anand Mahindra, Chairman, Mahindra & Mahindra)

“At a time when the technologies of the Internet are making entirely new forms of collaboration possible we need maps and guidebooks to help us make sense of the bewildering opportunities. Venkat Ramaswamy and Francis Gouillart have created just such a guidebook. They have charted the unknown territory of large scale co-creation with great thoroughness and imagination. I recommend taking it along on any journeys of co-creation you plan for your organization.” (Tim Brown, CEO, IDEO)

“Inside the heart of every consumer lies a swirling cauldron of needs, wants, and desires that until now have been opaquely shielded from human understanding. The brilliant ideas unleashed by The Power of Co-Creation are nothing short of the proverbial keys to the kingdom, granting aspiring co-creationists a new center-of-gravity interface for triangulating communications between a company, its products, and its customers." (Thomas Frey, Futurist and Executive Director, DaVinci Institute)

“Thanks to reduced communication cost and increased connectivity, it is now possible to take the old virtues of “listening to your customer carefully” and turn value creation into a much more dynamic, iterative and bottom-up process. It is this "co-creative" transformation that the authors elaborate and illustrate in The Power of Co-Creation. An enlightening read for business owners in the new, socially-networked millennium.” (N. R. Narayanamurthy, Chairman, Infosys)

The Power of Co-Creation demonstrates the new paradigm of strategy which is essential for business innovation regardless of industry. Our corporate motto “At your side” can only become a reality if we truly “co-create” value with our stakeholders.” (Shunsuke Katayama, CEO, Brother Sales Ltd.)

“At LEGO, we stumbled across the phenomenon of co-creation which is becoming a major innovation practice. The Power of Co-Creation provides many examples and guidance to gain a better appreciation of technique and touch, and a mindset that is crucial for successful co-creation. As we have learned, co-creation is not about just "following rules", but personal engagement is essential. ” (Jørgen Vig Knudstorp, CEO, LEGO)

"About half of our strategic initiatives at HMV now come from co-creative engagement with our key stakeholders—patients and their families, physicians and nurses, our employees, business enterprises, and the health insurance companies. The Power of Co-Creation expounds a transformational journey in multi-stakeholder engagement that will shape our future.” (Dr. João Polanczyk , CEO, Hospital Moinhos de Vento)

“Co-creation is set to become a popular movement with a "ready-to-roll" execution framework so lucidly detailed in The Power of Co-Creation, laced with so many live examples. It has the power to actually co-create a new world order! (S. Sivakumar, Chief Executive - Agri Businesses, ITC Limited)

About the Author

Venkat Ramaswamy is Hallman Fellow of Electronic Business and professor of marketing at the Ross School of Business, University of Michigan. He speaks, teaches, and consults globally about co-creation, mentoring many organizations in their quest to become a co-creative enterprise. He is a coauthor of the award-winning book The Future of Competition. He lives in Ann Arbor, Michigan, and blogs at venkatramaswamy.com
Francis Gouillart is president and founder of the Experience Co-Creation Partnership. He is a consultant and teacher who helps many organizations implement co-creation around the world, and coauthor of the acclaimed book Transforming the Organization. He lives in Concord, Massachusetts, and blogs at francisgouillart.com.


Customer reviews

Share your thoughts with other customers
See all 3 customer reviews

Top customer reviews

28 May 2017
Format: Hardcover|Verified Purchase
Comment|Was this review helpful to you? Report abuse
TOP 500 REVIEWER
4 October 2010
Format: Hardcover
Comment| 2 people found this helpful. Was this review helpful to you? Report abuse
10 December 2012
Format: Hardcover
Comment|Was this review helpful to you? Report abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 9 reviews
James Strock
5.0 out of 5 starsAn Excellent Book for 21st Century Leadership & Management
28 March 2011 - Published on Amazon.com
Format: Hardcover|Verified Purchase
Cliente de Amazon
5.0 out of 5 starsFive Stars
3 March 2017 - Published on Amazon.com
Format: Hardcover|Verified Purchase
Amazon Customer
4.0 out of 5 starsFour Stars
13 November 2016 - Published on Amazon.com
Verified Purchase
oman124
4.0 out of 5 starsVery good marketing book
18 February 2013 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.
Tyler
5.0 out of 5 starsInsightful
2 October 2011 - Published on Amazon.com
Format: Hardcover|Verified Purchase
Pages with related products. See and discover other items: growth development finance

Where's My Stuff?

Delivery and Returns

Need Help?