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Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time Paperback – 31 Dec 1998

4.3 out of 5 stars 51 customer reviews

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Product details

  • Paperback: 351 pages
  • Publisher: Hyperion (31 Dec. 1998)
  • Language: English
  • ISBN-10: 0786883561
  • ISBN-13: 978-0786883561
  • Product Dimensions: 15.6 x 2.5 x 23.8 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Bestsellers Rank: 23,520 in Books (See Top 100 in Books)

Product Description

Amazon Review

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross --This text refers to an out of print or unavailable edition of this title.

About the Author

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle. Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.


Customer Reviews

Top Customer Reviews

Format: Hardcover
Part corporate autobiography, part refutation of objections from Starbucks' detractors, this history of this successful coffee company details the ideas and values that helped Starbucks become what it is today. Schultz's enthusiasm for coffee (and for life) percolates throughout the book, providing a high-energy and seemingly caffeinated read.
Most interesting in the book is the sociological analysis of why Starbucks has become so huge. The author suggests that Americans are starving for a "third place" apart from work and home where we can sit, converse, and build relationships. This yearning for community has been met in some small way by local coffeehouses and coffee bars across the country.
Also fascinating are specific episodes such as the creation of Frappucino and the company's forays into markets such as coffee ice cream. In this the company demonstrates its remarkable ability to innovate and adapt its product without losing sight of its core business.
In some parts, the author seems a little defensive, which is not surprising considering the attacks Starbucks has had to fend off in recent years. Schultz does an admirable job of providing the Starbucks side of the story, though many readers may suspect that this is little more than corporate P.R. spin control.
Schultz's unbridled optimism may leave some readers feeling like the rags-to-riches story is yet another pipe dream available only to those rare entrepreneurs blessed with the inspiration, motivation and connections needed to make it in corporate America. What about the average Joe? The Starbucks success story is indeed remarkable, but whether or not Starbucks is the business paradigm for the next millennium is yet to be determined.
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Format: Paperback
What a surprisingly inspiring and great story. Not being a huge fan of Starbucks, I bought this book with a number of others, just after starting my own small company. After reading a few pages I was drawn into the obvious passion this man has for his brand and the ethics he applies to his business, not to mention the determination to succeed. After I finished reading, I immediately bought a copy for my father who agreed that this is not just a great story but a great read too. I recommend this book to anyone who would like to hear of a commitment and passion I think will inspire others to apply some of Howard's lessons to their own business. Needles to say I'm drinking Starbucks every day...
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Format: Hardcover
This book gets to the heart of what can make any well thought out business venture successful. "Pour Your Heart into It." In other words, find your passion, and give it your all.
As a startup entrepreneur, I was truely inspired to learn how a successful business can be built by more than just shrewd negotiation, financial genius and luck. Starbuck's is built around the vision, values and passion of its founders and of Howard Schultz, who shared their goals.
Schultz admits that this book is not a business school textbook. It is, however, a good insight into the personal aspects of building the Starbucks experience. Many companies talk a lot about values and the human side of their business, but are merely talking. Always skeptical, I've spent quite a bit of time talking with local Starbucks employees. Their message is consistent: Howard Schultz does "Walk-the-talk."
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Format: Audio CD Verified Purchase
I still found this book extremely interesting to read. It helped me to understand so much more about how to build a business from a 'vision'. It is not just the normal 'sort of telling you the right way to do business' type of educational book, it is more like a story telling book, written by a very successful Starbucks CEO, telling you how he managed to turn his dream into reality and all the possible risks he faced. This is a very intriguing book to read indeed. It helped me to differentiate a true business dream from just a passing phase type of dream. As long as you are truely passionate about something, you will be able to find a way and to achieve your dream.
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By A Customer on 17 April 2005
Format: Paperback
An inspirational read, describing how Schultz pursues his dreams whilst adhering to the values on which the company was founded. The reader learns of his reactions to problems and how he has benefited from these situations. Schultz' ambitious nature and his sensible approach to staff management have helped to create the success that is Starbucks.
I enjoyed reading the book, as a coffee lover (some may argue addict) with a fondness for Starbucks coffee, and from the point of view of learning about Schultz' management strategies.
Motivational and uplifting as this book may be, I felt at times that it was analogous to the celebrated Frappuccino - refreshing and sweet, but sickening in large quantities.
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Format: Paperback
I am not an entrepeneur, but I am a coffee lover. This book reveals the nuts and bolts of Starbucks' evolution into the huge success that it is today. Howard Schultz describes how an innovative company such as Starbucks caught his interest, resulting in his decision to move across the U.S. to become a part of the Starbucks team. The story about his development as a business man is only matched by the interesting details of the company's people and policies(Which were ahead of their time.) Pour Your Heart Into It was an easy read of an inspiring story about business and the world of coffee.
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