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Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time Paperback – 31 Dec 1998
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Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross --This text refers to an out of print or unavailable edition of this title.
About the Author
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle. Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
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Top Customer Reviews
Most interesting in the book is the sociological analysis of why Starbucks has become so huge. The author suggests that Americans are starving for a "third place" apart from work and home where we can sit, converse, and build relationships. This yearning for community has been met in some small way by local coffeehouses and coffee bars across the country.
Also fascinating are specific episodes such as the creation of Frappucino and the company's forays into markets such as coffee ice cream. In this the company demonstrates its remarkable ability to innovate and adapt its product without losing sight of its core business.
In some parts, the author seems a little defensive, which is not surprising considering the attacks Starbucks has had to fend off in recent years. Schultz does an admirable job of providing the Starbucks side of the story, though many readers may suspect that this is little more than corporate P.R. spin control.
Schultz's unbridled optimism may leave some readers feeling like the rags-to-riches story is yet another pipe dream available only to those rare entrepreneurs blessed with the inspiration, motivation and connections needed to make it in corporate America. What about the average Joe? The Starbucks success story is indeed remarkable, but whether or not Starbucks is the business paradigm for the next millennium is yet to be determined.
I enjoyed reading the book, as a coffee lover (some may argue addict) with a fondness for Starbucks coffee, and from the point of view of learning about Schultz' management strategies.
Motivational and uplifting as this book may be, I felt at times that it was analogous to the celebrated Frappuccino - refreshing and sweet, but sickening in large quantities.
As a startup entrepreneur, I was truely inspired to learn how a successful business can be built by more than just shrewd negotiation, financial genius and luck. Starbuck's is built around the vision, values and passion of its founders and of Howard Schultz, who shared their goals.
Schultz admits that this book is not a business school textbook. It is, however, a good insight into the personal aspects of building the Starbucks experience. Many companies talk a lot about values and the human side of their business, but are merely talking. Always skeptical, I've spent quite a bit of time talking with local Starbucks employees. Their message is consistent: Howard Schultz does "Walk-the-talk."
Most Recent Customer Reviews
A truly inspiring read - unusual that someone has lasted test of time from corner store to multi million business but its clear his vision has driven him and those around himPublished 17 days ago by Amazon Customer
Is a good way to learn something from the Starbucks CEO. But in the last chapters, I was bored, I think they were left over.Published 2 months ago by rodrigo
Simplicity is the ultimate sophistication but it is easier if you have a clear identity and purpose and ensure that it is your guiding light in all that you do. Read morePublished 3 months ago by MR M A HOPKINS
Yes, he's built a great business but he spends far to much time and effort telling you how great him and Starbucks are and there's little to be learnt about business from this... Read morePublished 8 months ago by Hiker
This books details how Howard Schultz built Starbucks from a small Seattle based business to the global brand it has become today. Read morePublished 13 months ago by Tom
Inspiring and makes me wonder what's in the water in Seattle, because that's where Amazon is also situated. Makes me want to move to Washington State!Published 24 months ago by Bookblogger71
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