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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Paperback – 31 Dec 1998

4.1 out of 5 stars 63 customer reviews

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Product details

  • Paperback: 351 pages
  • Publisher: Hyperion (31 Dec. 1998)
  • Language: English
  • ISBN-10: 0786883561
  • ISBN-13: 978-0786883561
  • Product Dimensions: 14.9 x 2.5 x 23.2 cm
  • Average Customer Review: 4.1 out of 5 stars 63 customer reviews
  • Amazon Bestsellers Rank: 87,771 in Books (See Top 100 in Books)
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Review

"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."--Business Times

"It is hard to imagine a more satisfying brew than this memoir."--Publishers Weekly

"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."--USA Today

Synopsis

The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.

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