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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Paperback – 31 Dec 1998
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"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."--Business Times
"It is hard to imagine a more satisfying brew than this memoir."--Publishers Weekly
"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."--USA Today
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.See all Product description
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The book is well written and really hooks you up. I can’t wait to get myself a job at Starbucks to learn the art of coffee appreciation. This book made my day!
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