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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire) Paperback – 3 Oct 2018
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"At a time when there is so much disruption, trust is more important than ever. The Post-Truth Business provides invaluable insight into how brands can earn trust and play an authentic and meaningful role in consumers' lives. Sean has always had a knack for uncovering human truths and cultural insights, and he delivers again with The Post-Truth Business. It's a must-read and its publication couldn't be more timely." (John Dunleavy, Global President, m:united McCann 2018-07-11)
"A deep study into the culture of post-truth and what it means for brands. This book is a rigorous read for those who want to better understand the implications of our post-truth era." (Sarah Rabia, Global Director of Cultural Strategy, TBWA\Chiat\Day 2018-07-11)
"Sean provides an incisive view of the troubled cultural and political landscape that modern brands need to navigate. But what makes this book 'mission critical' is the rigorous research, laser insights and the intelligence briefings he has extracted from a broad range of experts. The Post-Truth Business is a field manual for marketers." (Paul Kemp-Robertson, Founder & Chief Brand Officer, Contagious 2018-07-11)
"The Post-Truth Business clarifies the context of how mistrust has been building in our lives over time. People are using social platforms to distort the truth and the more we are exposed to the lies around us, the more immune we become to the central idea of what is real - and right. This book goes beyond the standard text on 'fake news' and digs much deeper, giving a more insightful and worldly view that demonstrates the interconnectedness of how consumers are now informed." (Nicole Fall, CEO, Asian Consumer Intelligence 2018-07-11)
"Sean's book shows how and why we are now living in a post-truth world and how this is perhaps not as new a reality as we might think. Through a wonderfully wide set of interviews and examples from around the world, Sean shows a way forward for brands to rethink how they behave in order to regain meaning and trust. The rules have changed, perhaps for good, and The Post-Truth Business is guidebook to help us navigate this new landscape." (Gareth Kay, Co-Founder, Chapter 2018-07-11)
"The Post-Truth Business gets to the heart of why trust is vital in society and fundamental for businesses, now more than ever. Prioritising and cultivating trust helps brands not only to stand out but to build a loyal following of dedicated advocates. The book explains clearly and intelligently how brands can benefit from being open, authentic and trustworthy and what they need to do achieve it." (Emily Hare, Editor, The Honey Partnership 2018-07-11)
"The Post-Truth Business gives the reader an in-depth understanding of why trust has been eroded in societies and markets, and why there is an increasing sense of frustration in the world. But that isn't the only reason why you should read this book. The Post-Truth Business shows a way forward, how reputation capital can be recreated and why positive brands can be trusted to show us true leadership. That is why you should read it. And when you've finished reading, please send your copy to a politician who will need to read it too! Enjoy the future." (Carsten Beck, Director of Research, Copenhagen Institute for Futures Studies 2018-07-11)
"Everything starts with trust - but how do brands reset their moral compass and gain trust in a post-truth era? Via brilliant storytelling and research, this hugely inspiring and insightful book shares compelling examples of leaders, brands and business models showing the way forward. I believe this is the ultimate handbook for anyone who wants to build reputation capital and future-proof their brand in a post-truth environment." (Anne-Lise Kjaer, Founder, Kjaer Global Futures 2018-07-11)
"A constant search for trust, truth, commitment and action must set true north for every business and leader who intends to thrive in the uncertain and unsettling years ahead of us. Those who appreciate the value of authenticity, system-scale change, and the value of both small and beautiful will hold the keys to thriveability. The Post-Truth Business makes a clear and compelling case for change, with excellent examples of businesses and communities already making it happen. Read. Reflect. Act." (Andy Middleton, Chief Exploration Officer, the TYF Group and Co-Founder, the Do Lectures 2018-07-11)
"As fake news continues to dominate our headlines, brands continue to misuse our data, and brand empathy and 'trustworthiness' become ever more important issues, Pillot de Chenecey has written an incisive, no-holds barred account of how business is getting it woefully wrong, and what it now needs to change to rebuild trust with an increasingly sceptical and rightfully dismissive customer..." (Martin Raymond, Co-Founder, The Future Laboratory 2018-07-11)
Provides a fascinating exploration of the social and political realities that are shaping brand perceptions around the world, and shows how businesses can deal with the impact of a post-truth world full of fake news and disinformation
Gives valuable real-life lessons in rebuilding authenticity, via insights from global marketing strategists and a wide range of leading-edge international brand activity
Explains why any business can be 'tainted by association' and therefore shows how to strengthen brand authenticity in a business climate impacted by fear, uncertainty and doubt
Gives clear guidance on how to formulate a powerful business strategy and develop a compelling brand story to connect with sceptical consumers living in a disruptive era
Contains fascinating international case studies including Patagonia, Harley-Davidson, Lego, Vans, Tesla, Beauty Pie, Truth.Org, Sezane, BrewDog and TOMS, to provide valuable real-life lessons in rebuilding authenticity
Is part of the Inspire series, which offers insightful analyses of the new, VUCA world of business, from digital transformation to the age of artificial intelligence and beyond