Poke the Box [Hardcover] Paperback – 2011
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Top Customer Reviews
Here is a typically profound excerpt from a section titled 'How to Walk to Cleveland':
'You decide to walk to Cleveland. So you take a first step in the right direction. That's starting. You spend the rest of the day walking toward Cleveland, one step at a time, picking your feet up and putting them down. At the end of the day, twenty miles later, you stop at a hotel. And what happens the next morning? Either you quit the project or you start again, walking to Cleveland. In fact, every step is a new beginning. Sure, you're closer than you were yesterday or last week, but you're still heading toward Cleveland. Keep starting until you finish.'
If you found that excerpt inspiring, I thoroughly recommend the rest of the book.
While some may benefit from a book which endlessly repeats a few simple ideas, I sadly do not. There is real skill in reducing complex ideas to simple principles, however, I would say that Seth lacks this skill and simply misunderstands or deliberately distorts any complexity in decision making and demonstrates this repeatedly in his writing. Unfortunately, this all serves to undermine some simple and worthy ideas that underlie this rather tedious and patronising text, such as the virtues of being an initiator, an innovator, overcoming fear of failure, etc.
This is certainly not worth the reduced price of 99p, or indeed worth spending any time reading. Avoid.
Seth Godin is one of those people that if he did not exist, he would surely be invented by central casting. With his on trend shaven head and constant querying of the traditional way of looking at things, he is a familiar figure on the internet of Ted Talks and Wired articles. He produces a remarkably frequent and lively blog that is well worth subscribing. He is also a regular speaker at the sort of marketing / Shoreditch trendy web events, where he is an engaging and likeable speaker. Indeed once you have heard him speak, it is easy to imagine him reading the book aloud to you.
His books are generally fairly short, and what they lack in research or analytical depth, they make up for in vigour. Fair to say that his stuff is all fairly one note, and if you really don’t like it, fair enough.
Fittingly for a marketing man, this is a call to action, to be unconventional, and to make things happen. It is upbeat and cheery, and within its limits it is a quick and thought provoking read.
I admire the way that Godin is so passionate. I believe that learning from failure is extremely important and its something I use in my work a lot to motivate individuals who are struggling. However, the lack of substance and the overall lack of anything resembling a coherent way forward lead to this being a patchy read. I have taken some things from the book. But they are more from me reflecting and then making several leaps, you are not going to be able to use anything on show here directly. If you want an inspirational book that espouses the above ideas then this is for you. If you want a management book with lots of guidance and structure then you should avoid.
Most Recent Customer Reviews
Big fan of Seth Godin, he talks a lot of sense. I enjoyed this book, it was easy to get through. It may be because I don't have an idea I need motivation to push into action i... Read morePublished 4 months ago by LAUREN TONES
If you are struggling to get started or you're wondering why people aren't choosing you, you need to read Seth Godwin's rant, or should I say, book. Read morePublished 7 months ago by N. Kriel
I consider myself to have started and this book is written to the person who has not taken a step yet and started. Still a motivating book. Read morePublished 10 months ago by Dan
I found this book to be poor, easily the worst "business" book I have had to read. Glib and obvious in part, incoherent elsewhere. Read morePublished 14 months ago by Matthew Ovington
A refreshing compendium of positive snippets of advice, giving the reader an alternative take on making good your business ideas and how any setbacks (that will inevitably occur)... Read morePublished 16 months ago by Deepak Sharma
Would recommend for new readers of Seth Godin. If you have already read a couple of his books and follow his blog you'll likely be underwhelmed by this book.Published 17 months ago by Amazoner