Plug Your Book!: Online Book Marketing for Authors Paperback – 21 Jul 2013
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Top customer reviews
The book is geared a little to heavily the US audience, but alot of it is still relevant. Some of the links and how use them (for Amazon) simply no longer exist or don't work, which is frustrating.
If you have any clue about the internet and social networking then this book is a waste of money. If you are not up to speed then it will be a good intoduction to web marketing.
Remember one thing though, all marketing is only as good as the effort put in and the quality of the product.
"Plug Your Book" teaches you several online tactics such as the importance of blogging. When I do Google searches of my books, the most frequently shown results are from my blogs and from MySpace blogs.
Speaking of MySpace, it is very helpful to get the word out about your book. I'm convinced that I've sold the majority of my books because someone saw them on MySpace. But I can't be sure.
"Plug Your Book" is good for promoting your book all over the web in general. You should also get a copy of "Aiming At Amazon" if you plan to promote your book on Amazon. Don't bother getting a copy of "Sell Your Book On Amazon." I did a lot of tactics in that book, and so many of them didn't work.
Of all of the steps in the publishing process, I think that marketing is the most challenging. Most first time authors assume that if they write it people will automatically flock to read it. The harsh truth is that if no one knows about the book, they can't buy it. To make matters even worse spreading the word isn't as easy as it would seem. Authors can spend thousands of dollars on publicity campaigns and not even break even.
Plug Your Book is a good resource for new and not so new authors. The majority of the ideas detailed are low cost easy to do activities that any person can undertake. Many of these notions focus on making full use of the features of high density sites such as Amazon and Google as well as a variety of social networks such as Book Crossing, Library Thing, and MySpace. These kinds of connections are essential for word of mouth promotion.
Take the tip from the intro and read the whole thing through to get a bird's eye view of what is possible for both the neophyte and the seasoned pro to achieve. It's compelling reading if you're hungry to get started and don't know where to begin.
Steve Weber lists having your own website and blog as top priorities for selling your book and steering traffic to it.
He points out all the pitfalls to the unwary - what used to work but has since been overtaken. All the arcane methods used by Amazon in its rankings - how to get good reviews from strangers, how to avoid wasting money - he covers all the bases.
I've now worked my way through Plug Your Book twice and re-read some sections several times - this is a reference book that I feel will become dog-eared with use before I'm through with it. There's enough stuff to try out here to keep me busy for the next year.
I dreaded the whole idea of having to market my novel - but this book has actually got me excited about all the possibilities.
And you can sign up to his blog where he posts continual updates to his book to keep you up to speed with the latest developments in online book marketing.
This is a goldmine - the motherlode for writers.
Author of: IN HOT PURSUIT - a novel for the 'sixty-somethings'
What I discovered is not only that there are numerous tried and tested strategies for directing internet users to your book, including imaginative use of the marketing tools on Amazon itself, and the use of social networking and bookmarking sites; but also that these strategies should really be implemented early on - in many cases, well before publication.
What I liked most about Weber's book is that it doesn't remotely recommend any of the sleight of hand or shady practice sometimes associated with online marketing, spamming etc. On the contrary, the key things are practicality, courtesy and good old fashioned hard work.
Every author should have a copy.
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You might want to skip straight to its companion website [PlugYourBook.Read more
So why only three stars?Read more
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