--DOUGLAS RUSHKOFF, AUTHOR OF PRESENT SHOCK
"In this great and often funny book Penenberg shows how everyone from entrepreneurs to scientists is using gamification to create the future today. Don't be left behind. Read this book to learn how the rules of business and life are changing."
--GABE ZICHERMANN, CEO OF GAMIFICATION CO.
"It's happening all around us, but if you're not paying attention you may miss it. Adam Penenberg provides an insightful guide into how gamification is infiltrating the marketplace and, more important, how it can be leveraged to make experiences more immersive and addictive. Read it, and prepare to see your everyday experiences through new eyes."
--TODD HENRY, AUTHOR OF DIE EMPTY AND THE ACCIDENTAL CREATIVE
"From Tom Sawyer's fence-painting scheme to Angry Birds, games have a unique knack for tapping the heart of engagement. Adam Penenberg takes you well beyond Zynga and through the countless, inventive ways games can be designed to bring out our best thinking. This is a fascinating and entertaining exploration of that most basic of human proclivities: play."
--DANIEL H. PINK, AUTHOR OF TO SELL IS HUMAN AND DRIVE
"Gamification is a hot topic but few truly understand it. Engaging and filled with incredible stories, Play at Work explains how games can make us more efficient and creative. Drawing on copious research and interviews with an array of game designers, scientists, mathematicians, entrepreneurs, inventors, and government officials, Penenberg offers a new perspective on how to make play work for you."
--ERIC RIES, AUTHOR OF THE LEAN STARTUP