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Platform: Get Noticed in a Noisy World by [Hyatt, Michael]
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Platform: Get Noticed in a Noisy World Kindle Edition

4.8 out of 5 stars 29 customer reviews

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Length: 288 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product description

About the Author

Michael Hyatt was CEO of Thomas Nelson Publishers for six years and now serves as its chairman. He is a professional blogger, author, and speaker whose blog is consistently ranked in the top three for Productivity, Leadership, Publishing, and Social Media Marketing. Hyatt and his wife, Gail, live outside of Nashville, Tennessee.

Product details

  • Format: Kindle Edition
  • File Size: 2160 KB
  • Print Length: 288 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Thomas Nelson (21 May 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B006T364QG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.8 out of 5 stars 29 customer reviews
  • Amazon Bestsellers Rank: #136,548 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
This book was stuffed so full with information about raising your profile and building your platform that it's easy to feel as though you've already become successful online without actually doing anything other than reading it.

In all the instructional books I have read over the years, this one really breaks the mould. Normally these books follows this sort of pattern:

1 - Introduce the topic to the reader (about the first 10% of the book)
2 - Really hammer home how by reading the following chapters the reader's life will change or goals will be achieved (30-40%)
3 - Actually giving you the information they've been building up to for so long which by now can not live up to the hype (10%)
4 - Justifying that information and once again trying to stress how important it is that you use it (final 40%)

In most cases I end up feeling frustrated thinking that the authors could have saved a lot of time and me a few quid by condensing their 'wisdom' into a blog post and sticking it online.

This is not the case in this book.

This author is a successful blogger who has written every chapter of this novel like one of his posts. His repeated mantra of get to the point quickly, keep the information relevant and keep the content short is evident in his writing and it was a welcome change of pace.

Because of this you'll be glad if you decided to take notes when you read it because every chapter is filled with about 3-4 points that you just need to turn into actions or put aside for further exploration at a later date.

I won't say too much more else this review start to get a bit sycophantic so I'll just finish by stating that I can't recommend this book highly enough.
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Format: Hardcover
I was curious to read this book by Michael Hyatt. I bumped into his blog several times and the info is usually well laid out. Nothing earth shattering or ground breaking, but it is a pleasant read. if you are a beginner and do not know where to start this is a good book as it lays out the foundations. But if you already are knowledgeable on the topic you would see a lot of strategies and ideas reshuffled from elsewhere. This is a problem with these so called "gurus": one does something and all the other follow just giving it a minor twist and selling it as the new goldmine.
The author bangs on creating products with wow factor (where others talk about the same concept calling it added value), how to start a blog and how to build your tribe (again a concept taken from Seth Godin). There are some action points that can be helpful especially for beginners.
Overall an OK read, but you can get the same info for free on line (check Pat Flynn's Smart Passive Income blog). Somehow this author does not convince me.This book offers the advantage of having everything in one place. I have also tried his membership Platform University for one month and I found it quite boring and low value. Interviews with those who are "experts" in their field, lots of cross selling and very little how to actionable steps. Probably it is more a matter of my way of learning: I cut through the chase and I want new info and not stuff that I got elsewhere. I cancelled the membership after a couple of weeks.
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Format: Hardcover
Given the blizzards of messages we receive electronically and the cacophony of voices competing for attention, it is much more difficult now than ever before to create or increase demand for a product or service. Michael Hyatt offers what he characterizes as a "step-by-step guide" to getting noticed. He agrees with Shakespeare: "All the world's a stage." Therefore, whatever we wish to communicate must have both a stage and an attentive audience. Extending his metaphor, Hyatt explains, "This book is all about attracting that audience, turning on the brightest lights you can find, and building passionate loyalty so your audience stays with you through every line, every scene, every act. It's not about ego or being the center of attention. It's about having something of value to others and finding the most powerful way of getting that message to others who can benefit from it."

What Hyatt proposes is a five-part process, with each Part consisting of specific action steps. This approach covers both the "what" and the "how" as he provides a combination of information, insights, and counsel. For example, "Part One: Start With WOW" has seven sequential action steps:

o Create a compelling product [or service]
o Bake in the WOW
o Exceed market expectations
o [Be aware and] beware of obstacles
o Don't settle for less than great
o Give your product [or service] a memorable name
o Wrap the WOW in style

Part One enables the reader to understand "how to create, name, and package a compelling product (the what). If you don't have that right, nothing else matters." Material in Parts Two-Five explain how to prepare to launch, build a home base, expand reach, and engage one's "tribe.
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Format: Kindle Edition
I've been reading Michael Hyatt's blog for a number of years, so I thought that I wouldn't get too much from the book. But it is definitely a fantastic read, whether you are a newbie online or someone who is more experienced. I have read many branding and marketing books and experimented with my own platform online but I wrote 10 pages of notes from this book and have a long To Do list of things I need to improve. This will help you audit where you are right now and target where you want to get to. Michael has done a great job of making the information accessible and the reasons behind the tools are also explained. Recommended for people who are serious about expanding their online platform.
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