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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide Paperback – 25 Oct 2001


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Product details

  • Paperback: 276 pages
  • Publisher: Wiley (25 Oct. 2001)
  • Language: English
  • ISBN-10: 0471441090
  • ISBN-13: 978-0471441090
  • Product Dimensions: 15.2 x 1.8 x 23.1 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 6,104,917 in Books (See Top 100 in Books)
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Product description

Review

..".contains a great deal of sensible advice..." (Marketing, 14 March 2002)

..".easy text with hands on advice that could prove useful to the beginner as well as the more experienced person." (M2 Communications, 19 April 2002)

Synopsis

A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy. One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of knowledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: "Web Marketing Today", "Web Commerce Today", and "Doctor Ebiz".

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Amazon.com: 3.7 out of 5 stars 15 reviews
2metal2dance
4.0 out of 5 starsGood for Newbies -- Like Me!
26 May 2007 - Published on Amazon.com
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2 people found this helpful.
3.0 out of 5 starsAverage Marketing Book
20 December 2001 - Published on Amazon.com
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Betsy Parker
5.0 out of 5 starsMore than just Internet Marketing, it's about Life Marketing
11 December 2001 - Published on Amazon.com
3 people found this helpful.
Mark D. Worthen
5.0 out of 5 starsAn Excellent Book
30 September 2004 - Published on Amazon.com
7 people found this helpful.