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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide Paperback – 25 Oct 2001

4.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 276 pages
  • Publisher: Wiley; 1 edition (25 Oct. 2001)
  • Language: English
  • ISBN-10: 0471441090
  • ISBN-13: 978-0471441090
  • Product Dimensions: 15.2 x 1.8 x 23.1 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 3,588,673 in Books (See Top 100 in Books)
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Product description

Review

"...contains a great deal of sensible advice..." (Marketing, 14 March 2002)

"...easy text with hands on advice that could prove useful to the beginner as well as the more experienced person." (M2 Communications, 19 April 2002)

From the Back Cover

Build a Solid Foundation for e–Business Success!

Nothing drives an e–business like a killer marketing plan. In this eye–opening guide, Ralph "Doctor Ebiz(r)" Wilson shows you, step by step, how to construct an e–business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast!

Doctor Ebiz shows you how to identify e–business opportunities, brand your Web site, and define your e–business niche. You′ll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know–how you need to:
∗ Set goals for your e–business
∗ Differentiate your company′s products and services
∗ Position your company in the consumer′s mind
∗ Master product strategy, placement, promotion, and pricing
∗ Budget and implement your plan

Complete with hands–on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e–business success!

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Top Customer Reviews

Format: Paperback
A down-to-earth and useful step-by-step guide to developing a successful Web venture. The author forces you to reflect on your Web strategies. I wish the book would have been available before I began to build my website. Put your hands on the book and set aside time to read it. It is a really good investment.
Pierre Giguere
The Marketing Brain
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Format: Paperback
A good summary with plenty of ideas aimed primarily at small and medium sized business startups. Good advice on creating a marketing plan.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.0 out of 5 stars 18 reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Good for Newbies -- Like Me! 26 May 2007
By 2metal2dance - Published on Amazon.com
Format: Paperback Verified Purchase
None of the reviewers mentioned that this book is also geared toward the niche marketer. I bought this book for a class on marketing a niche business. It was very useful and practical with information I could immediately begin applying to my daily job. This is not a terribly deep book, but it is practical, simple to read (you can probably finish it in a day) and straight to the point. I've worked in media for almost a decade, but did little that was related to marketing on the Internet. It was a very useful book for me to start with. I imagine it would be a good refresher from some folks, too. A lot of the material is obvious, even to an Internet marketing rookie like me, but it synthesizes all of those obvious thing as well as the not-so-obvious into one practical guide. You would have to read a ton of articles to get all this information, but it's all condensed here into one short, simple guide. That is really the best feature of this book.
3.0 out of 5 stars Average Marketing Book 20 Dec. 2001
By A Customer - Published on Amazon.com
Format: Paperback Verified Purchase
The author is obviously very knowledgeable and a good business consultant, but I found the book spent too much time telling the reader to make sure he/she had a unique selling proposition and unique business that wouldn't go against the big companies in the industry. I think this is useful information, but not for this book, I would have rather seen it appear in a basic "how to" business book for small companies.
He does give some very useful information about Internet marketing and talks about applying generally accepted marketing principles to the Internet, which are ok.
I think the title fits when it says "planning" strategy and helps the user to just that, but stops short of giving really concrete information to act on or execute the plan once it is done.
Overall I think the book was just average. Not terrible, but not really great either.
3 of 3 people found the following review helpful
5.0 out of 5 stars More than just Internet Marketing, it's about Life Marketing 11 Dec. 2001
By Betsy Parker - Published on Amazon.com
Format: Paperback
Planning Your Internet Marketing Strategy is more than just about about Internet Marketing--it's about personal marketing. Within an hour of buying it, I bought a second copy to give to a friend who had recently lost his job as an engineer and wanted some advice on marketing himself.

Several things make Planning Your Internet Marketing Stratgegy unique. First, in contrast to so many books, it lives up to its premise. The first 21 chapters explore various aspects of creating an internet strategy. Each chapter ends with questions and things for you to think about and answer on paper. These chapters provide the meat and potatoes for you to pull together in the formal, written Internet Marketing Plan that you create in Chapter 22.

Second, Planning Your Internet Marketing Strategy is as much a resource guide as it is a friendly, extremely well-written guide. Each chapter contains numerous web site resources for you to explore as you read the book. This is one book you won't want to read in bed, (unless you have a laptop) because you'll be constantly tempted to check out a recommended web site.

The field of Internet Marketing has spawned a slew of self-styled experts. Dr. Ralph F. Wilson is not a self-proclaimed expert new to the web. He has been involved since its inception. His knowledge is based on now only his own experiences but also the accumulated knowledge of the more than 9,000 articles that he has compiled are in his (...) database.

What I like best about Planning Your Internet Marketing Strategy is the way Dr. Wilson has synthesized great amounts of "classical" marketing theory with the vast amount of Internet-specific information he's learned while compiling his 9,000 article database. No other author can make such a claim. Because of his hands-on eperience, he's worth listening to.

The result is a "must read" for anyone interested in creating a web site that works...as well as anyone who is interested in a good, solid, readable introduction to marketing.
18 of 21 people found the following review helpful
5.0 out of 5 stars More than just Internet Marketing, it's about Life Marketing 11 Dec. 2001
By Betsy Parker - Published on Amazon.com
Format: Paperback
Planning Your Internet Marketing Strategy is more than just about about Internet Marketing--it's about personal marketing. Within an hour of buying it, I bought a second copy to give to a friend who had recently lost his job as an engineer and wanted some advice on marketing himself.

Several things make Planning Your Internet Marketing Stratgegy unique. First, in contrast to so many books, it lives up to its premise. The first 21 chapters explore various aspects of creating an internet strategy. Each chapter ends with questions and things for you to think about and answer on paper. These chapters provide the meat and potatoes for you to pull together in the formal, written Internet Marketing Plan that you create in Chapter 22.

Second, Planning Your Internet Marketing Strategy is as much a resource guide as it is a friendly, extremely well-written guide. Each chapter contains numerous web site resources for you to explore as you read the book. This is one book you won't want to read in bed, (unless you have a laptop) because you'll be constantly tempted to check out a recommended web site.

The field of Internet Marketing has spawned a slew of self-styled experts. Dr. Ralph F. Wilson is not a self-proclaimed expert new to the web. He has been involved since its inception. His knowledge is based on now only his own experiences but also the accumulated knowledge of the more than 9,000 articles that he has compiled are in his (website) database.

What I like best about Planning Your Internet Marketing Strategy is the way Dr. Wilson has synthesized great amounts of "classical" marketing theory with the vast amount of Internet-specific information he's learned while compiling his 9,000 article database. No other author can make such a claim. Because of his hands-on eperience, he's worth listening to.

The result is a "must read" for anyone interested in creating a web site that works...as well as anyone who is interested in a good, solid, readable introduction to marketing.
5.0 out of 5 stars Good Planning = Great Success 17 Feb. 2002
By Thomas Wong, http://www.intesync.com - Published on Amazon.com
Format: Paperback
Too many Web marketing books focus on how to get your site listed in search engines and attract the masses without a good marketing and site development plan. Dr. Wilson's planning book is timely for those Web site owners who really want to be successful in doing business on the Web.
The following approaches are needed for a business to go online:
1. Define the purpose of building your Web site
2. Identify the target audience and competitors
3. Create a strategic marketing plan
4. Develop and promote the Web site according to your plan
Dr. Wilson's book covers all the essential elements in creating a successful marketing plan. It is based on his practical experience on the Web. Highly recommended!
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