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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide Paperback – 25 Oct 2001

4.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 276 pages
  • Publisher: Wiley; 1 edition (25 Oct. 2001)
  • Language: English
  • ISBN-10: 0471441090
  • ISBN-13: 978-0471441090
  • Product Dimensions: 15.2 x 1.8 x 23.1 cm
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 4,762,757 in Books (See Top 100 in Books)
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Product description


"...contains a great deal of sensible advice..." (Marketing, 14 March 2002)

"...easy text with hands on advice that could prove useful to the beginner as well as the more experienced person." (M2 Communications, 19 April 2002)

From the Back Cover

Build a Solid Foundation for e–Business Success!

Nothing drives an e–business like a killer marketing plan. In this eye–opening guide, Ralph "Doctor Ebiz(r)" Wilson shows you, step by step, how to construct an e–business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast!

Doctor Ebiz shows you how to identify e–business opportunities, brand your Web site, and define your e–business niche. You′ll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know–how you need to:
∗ Set goals for your e–business
∗ Differentiate your company′s products and services
∗ Position your company in the consumer′s mind
∗ Master product strategy, placement, promotion, and pricing
∗ Budget and implement your plan

Complete with hands–on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e–business success!

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Top customer reviews

3 January 2002
Format: Paperback
Comment| 6 people found this helpful. Was this review helpful to you? Report abuse
12 April 2002
Format: Paperback
Comment| One person found this helpful. Was this review helpful to you? Report abuse

Most helpful customer reviews on 3.7 out of 5 stars 18 reviews
4.0 out of 5 starsGood for Newbies -- Like Me!
26 May 2007 - Published on
Format: Paperback|Verified Purchase
2 people found this helpful.
3.0 out of 5 starsAverage Marketing Book
20 December 2001 - Published on
Format: Paperback|Verified Purchase
Betsy Parker
5.0 out of 5 starsMore than just Internet Marketing, it's about Life Marketing
11 December 2001 - Published on
Format: Paperback
3 people found this helpful.
Mark D. Worthen
5.0 out of 5 starsAn Excellent Book
30 September 2004 - Published on
Format: Paperback
7 people found this helpful.

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