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Pitch Perfect: How to Say It Right the First Time, Every Time Hardcover – 24 Apr 2014


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Review

With Bill McGowan’s book in front of you, your days of thinking “I wish I had said that” will be behind you. His peerless advice offers readers a real chance to be heard and to succeed. (Sheryl Sandberg)

“Bill McGowan has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect.” (Wynton Marsalis, managing and artistic director, Jazz at Lincoln Center)

“[This] guidebook....is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace.” (Kirkus Reviews)

“Success depends on having a great game plan. In Pitch Perfect, Bill McGowan provides just that-winning strategies for how to improve your communication skills, especially in life’s red-zone situations.” (Eli Manning, quarterback, New York Giants)

“In today’s world of micromessages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan’s Pitch Perfect provides valuable and proven strategies for anyone looking to communicate effectively.” (Denise Morrison, president and CEO, Campbell Soup Company)

“Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives but in everyday life as well. That’s why he’s an excellent teacher and why I always enjoy working with him.” (Daniel Ek, CEO, Spotify)

“Bill McGowan proves in Pitch Perfect what his clients already know-he is the premiere communications coach in business today. His insightful advice and strategies work.” (Thomas Keller, The French Laundry)

“You can learn to express yourself more effectively, handle difficult conversations gracefully and deliver a great presentation by following and practicing…McGowan packs the book with valuable examples of what was said versus what should have been said…Filled with smart, valuable advice, Pitch Perfect is a home run.” (Success)

From the Back Cover

The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.

During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including:

  • The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind.
  • The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen.
  • The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.

In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.

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