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Pick Me: Breaking Into Advertising and Staying There (Adweek Book) Paperback – 1 Jul 2005

3.8 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 244 pages
  • Publisher: John Wiley & Sons (1 July 2005)
  • Language: English
  • ISBN-10: 0471715573
  • ISBN-13: 978-0471715573
  • Product Dimensions: 15 x 1.8 x 22.6 cm
  • Average Customer Review: 3.8 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 83,333 in Books (See Top 100 in Books)
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Product description

Synopsis

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job, and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In "Pick Me", these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights, and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the cliches, this is advertising as it really is.

If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

From the Back Cover

Advertising is a fantastic industry, but actually getting a job (oreven your foot in the door) can seem next to impossible. Whetheryou're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how tothrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creativedirectors and longtime creative partners. In Pick Me, theseindustry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creativedirector?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights andexplain how they broke into the business. You'll hear from BobBarrie, Rick Boyko, David Droga, Mark Fenske, Neil French, SallyHogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés, this is advertising as it really is. Ifyou're hell-bent on making it, this informative guide will put youon track for a career in one of the most exciting businesses on theplanet.

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2 customer reviews

3.8 out of 5 stars

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31 August 2012
Format: PaperbackVerified Purchase
15 September 2005
Format: Paperback
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 22 reviews
poojadsr
5.0 out of 5 starsreally nice book for beginners
4 March 2014 - Published on Amazon.com
Verified Purchase
Gordon PS Chung
3.0 out of 5 starsThree Stars
6 August 2018 - Published on Amazon.com
Format: PaperbackVerified Purchase
Thom Pulliam
4.0 out of 5 starsGreat book for wanna be creatives
30 January 2011 - Published on Amazon.com
Format: PaperbackVerified Purchase
Mel
4.0 out of 5 starsGreat Resource for Newbie Copywriter, Art Directors
13 May 2014 - Published on Amazon.com
Format: PaperbackVerified Purchase
Francis Bernard Tan
5.0 out of 5 starsIf you have a question about your career in advertising, this book may have an answer.
21 March 2018 - Published on Amazon.com
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