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Pick Me: Breaking into Advertising and Staying There (Adweek Book) Paperback – 13 Sep 2005

4.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: John Wiley & Sons; 1 edition (13 Sept. 2005)
  • Language: English
  • ISBN-10: 0471715573
  • ISBN-13: 978-0471715573
  • Product Dimensions: 15.5 x 1.8 x 23.1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,115,382 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you′re a student or a young professional loaded with questions, this one–of–a–kind guide shows you how to land a job and how to thrive once you′re in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You′ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés, this is advertising as it really is. If you′re hell–bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

About the Author

NANCY VONK and JANET KESTIN are co–Chief Creative Officers at Ogilvy & Mather, Toronto. They′ve won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They′ve judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at, a premier site for advertising students and young creatives.

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By A Customer on 15 Sept. 2005
Format: Paperback
Cool book. Of all the great stuff in it, the chapter by Brian Millar is really amazing.
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Format: Paperback Verified Purchase
It's not so much about breaking into the industry, it's more about breaking into one side of it. It is a bit irrelevant if you want to gain a management position or be a strategic planner, but if you want to be in the creative department, have a read. It has generally good advice but it is not the best ad book for students/beginners in the field.
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Most Helpful Customer Reviews on (beta) HASH(0x8e9d6654) out of 5 stars 19 reviews
25 of 29 people found the following review helpful
HASH(0x8ea8f0b4) out of 5 stars What a great book. 26 Sept. 2005
By Luke Sullivan - Published on
Format: Paperback
I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."
7 of 7 people found the following review helpful
HASH(0x8ea8f108) out of 5 stars Lots of good advices but... 7 Dec. 2010
By Marie-Ève - Published on
Format: Paperback
Don't get me wrong, this is a nice book with lots of advices. The reason it scored lower is because I already read almost everything that was in it on, in the 'Ask Jancy' section by Janet Kestin and Nancy Vonk. So you can imagine my disappointment when I started reading it!
5 of 5 people found the following review helpful
HASH(0x8ea8f540) out of 5 stars Has all the answers any junior creative could ask 3 Dec. 2009
By ThisGuy - Published on
Format: Paperback
This is basically an Q/A book written by two highly respected CDs along with several contributions from other members of the creative world. Along with the Q/A there are short stories about experiences, helpful advice as well as explanations of the real world of advertising. Its like sitting one on one with an old friend, some of the answers are funny and just comforting.
4 of 5 people found the following review helpful
HASH(0x8ea8f90c) out of 5 stars Great insights 30 Sept. 2009
By TJG - Published on
Format: Paperback
As a college advertising student, I found this book tremendously useful. It answered tons of my questions about the advertising world and agency life (even questions I didn't know I had), and it offers a ton of tips to stand out in the crowd and get your foot in the door. Bottom line: Don't buy this book, because it'll keep me ahead of you.
3 of 4 people found the following review helpful
HASH(0x8ea8f9f0) out of 5 stars Great preview of the ad agency culture. 18 Jan. 2007
By Tanner Everson - Published on
Format: Paperback
The book is easy to read. It gives an overview of the ad business as well as the culture, attitude, and career opportunities that are unique to this business.

The only drawback for me was the fact that everything was based from a Creative Director's point of view. I would have liked to see some perspective from Account Executives, Copywriters, etc.
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