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Pick Me: Breaking into Advertising and Staying There (Adweek Book) Paperback – 13 Sep 2005

4.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: John Wiley & Sons; 1 edition (13 Sept. 2005)
  • Language: English
  • ISBN-10: 0471715573
  • ISBN-13: 978-0471715573
  • Product Dimensions: 15.5 x 1.8 x 23.1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 919,692 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you′re a student or a young professional loaded with questions, this one–of–a–kind guide shows you how to land a job and how to thrive once you′re in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You′ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés, this is advertising as it really is. If you′re hell–bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

About the Author

NANCY VONK and JANET KESTIN are co–Chief Creative Officers at Ogilvy & Mather, Toronto. They′ve won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They′ve judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at ihaveanidea.org, a premier site for advertising students and young creatives.

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By A Customer on 15 Sept. 2005
Format: Paperback
Cool book. Of all the great stuff in it, the chapter by Brian Millar is really amazing.
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Format: Paperback Verified Purchase
It's not so much about breaking into the industry, it's more about breaking into one side of it. It is a bit irrelevant if you want to gain a management position or be a strategic planner, but if you want to be in the creative department, have a read. It has generally good advice but it is not the best ad book for students/beginners in the field.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.6 out of 5 stars 19 reviews
5.0 out of 5 stars really nice book for beginners 4 Mar. 2014
By poojadsr - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Learn from the Art Director how a newbie can enter the world of advertising, definitely not easy but this book answers some questions that obviously bother everyone wanting to enter the world of advertising. I found these questions are never answered in colleges but could definitely come out the minds of people who have already broke in. This is not a typical book on advertising but definitely shows you what lies inside. I recommend this to all those who wants to know what gets people excited about advertising and juniors who want to get into the field and have no idea, what they should do. Those who want to learn advertising..a word of caution that it is not the book to learn advertising
4.0 out of 5 stars Great book for wanna be creatives 30 Jan. 2011
By Thom Pulliam - Published on Amazon.com
Format: Paperback Verified Purchase
This book has great advice specific to those who want to be an advertising creative. I'm looking to get into planning, but this book also has advice pertinent to any career in advertising. For instance, get your first job at the best agency you can, it will set the pace for your career. Also, don't be shy to leave an agency once you stop growing and learning. The one downside of the book is that there isn't much value to it considering 90% of the advice can be found for free at [...]
5.0 out of 5 stars Pick Me Review 12 Oct. 2009
By Michael J. Anapolsky - Published on Amazon.com
Format: Paperback Verified Purchase
I recently finished reading Pick Me and really learned a lot from it. I am currently attending a school to build my portfolio in copywriting and felt that reading this book was like attending a whole new school, learning things that I would not have learned in my current school. I highly recommend this book to those trying to break into the industry. Although I'm not there yet, I feel like I'm that much closer after reading this book.
4.0 out of 5 stars Great Resource for Newbie Copywriter, Art Directors 13 May 2014
By Melanie Sims - Published on Amazon.com
Format: Paperback Verified Purchase
My advertising teacher -- who's a working pro -- suggested this to my copywriting and art director classmates. A great read. Answers a ton of questions about portfolios, cities to live in. Very happy I purchased a copy.
5.0 out of 5 stars Very insightful. Answered all of the questions in which ... 19 Feb. 2015
By Kayla Lambert - Published on Amazon.com
Format: Paperback Verified Purchase
Very insightful. Answered all of the questions in which no one has been able to answer me for years. Wish I had read it sooner!
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