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Pick Me: Breaking into Advertising and Staying There (Adweek Book) Paperback – 13 Sep 2005

4.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: John Wiley & Sons; 1 edition (13 Sept. 2005)
  • Language: English
  • ISBN-10: 0471715573
  • ISBN-13: 978-0471715573
  • Product Dimensions: 15.5 x 1.8 x 23.1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,109,641 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you′re a student or a young professional loaded with questions, this one–of–a–kind guide shows you how to land a job and how to thrive once you′re in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You′ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés, this is advertising as it really is. If you′re hell–bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

About the Author

NANCY VONK and JANET KESTIN are co–Chief Creative Officers at Ogilvy & Mather, Toronto. They′ve won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They′ve judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at ihaveanidea.org, a premier site for advertising students and young creatives.


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By A Customer on 15 Sept. 2005
Format: Paperback
Cool book. Of all the great stuff in it, the chapter by Brian Millar is really amazing.
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Format: Paperback Verified Purchase
It's not so much about breaking into the industry, it's more about breaking into one side of it. It is a bit irrelevant if you want to gain a management position or be a strategic planner, but if you want to be in the creative department, have a read. It has generally good advice but it is not the best ad book for students/beginners in the field.
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