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Photographers at Work: Essential Business and Production Skills for Photographers in Editorial, Design, and Advertising (Voices That Matter) Paperback – 13 Jan 2015
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About the Author
Martin Evening is a UK-based advertising and fashion photographer and noted expert in both photography and digital imaging. In addition to being a bestselling author, Martin is sought after for speaking and lecturing and was inducted into the NAPP Photoshop Hall of Fame. He also works with the Photoshop and Lightroom engineering teams, consulting on new feature development and alpha and beta testing. He is one of the founding members of PixelGenius, a software design company producing automated production and creative plug-ins for Photoshop.
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Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)
This book is the perfect compliment to those experiences while it has taught me even more, and in such a short time (and without having to load any gear into a truck!) that I have to sincerely thank Martin Evening and his stellar cohorts for sharing their knowledge and will write as raving a review as I can conjure up!
This book just increased the competition for every career photographer by revealing much of what it takes to be successful, but so many photogs are thirsting for this info and leveling the playing field is a good thing! Info wants to be free but maybe if I work fast enough I'll use all the secrets before too many competitors do!
But seriously: I wish this book was around when I started my photography biz but I'm still thrilled to have found it now. I've taken it into restaurants with me, set aside my fiction, even broke it out during a red light and I just don't do that normally. This is the meat and potatoes that I've been starving for. I make a practice of reading photography magazines and books on photography business, and business in general, and I never felt I was getting the real low down until now.
Martin gives you the strait dope and it is addicting! Some of it is discouraging to read at first because he doesn't pull any punches and professional photography is only getting more competitive, but I've always preferred the red pill and the strong medicine that dispels naïveté. It is gracefully done because he connects with us and delivers the rough news with empathy. You can really tell that he's right there in the trenches with you, while, thankfully, his optimism supplies us with plenty of options to thrive.
Meanwhile, and it must have been ingeniously intentional, the harsh realities and "drudge work" info on running a photography business are made surprisingly edible while they're interspersed with interviews with industry giants that remind you of why you got into this business in the first place. I've been keeping the book in my car because it is a handbook type of book too, a reference work (with a functioning index) that I can easily see myself referring back to.
The bit of advice on finding photo competitions that are legit and aren't just rights grabs is worth the price of admission alone. I did a big search in the past just trying to find such a thing online and came up with zilch. I've also always kept an eye out for general file submission and printing standards but hadn't seen anything that gave me confidence like what I've read here.
All the fulfilling amount of info handed off in this well bound and gorgeously illustrated book is raucously pertinent because the author and those he interviews are living legends and have the "access". No nonsense advice is continuously followed up with real world anecdotes that will pertain to some challenge that, with any luck, I'll face in future. It is a gathering of wisdom from the photo sages who you just might give your camera up to talk shop with. And did I mention you get access to their video interviews as well?! This is simply invaluable and, in my experience, unprecedented.
Great job y'all- thank you!
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