Peter is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. He is a member of The Tourism Society and the Tourism Society Consultants Network, a Director and Fellow of the Institute for Travel and Tourism (ITT), a Fellow of The Tourism Management Institute and a Principal Fellow of the Higher Education Academy. Peter has been a Trustee of the Museum of Carpet (Vice-Chair and Chair of the Operations Group) and is currently Trustee and Chair of the Elvaston Castle and Gardens Trust. He is a business mentor for Business in the Community, The New Enterprise Allowance and Virgin Startup. Peter is also a National Council Member for TMI and the Regional Representative for Yorkshire and the Humber.
Peter has a background in the public, private and voluntary sectors, and worked for The National Trust, West Oxfordshire District Council, University of Derby and Visit Peak District & Derbyshire before developing an IT Recycling business (Peak District ICT), a UK Inbound Tour Operator (The Britain Experts) and consultancy firm Robinson Moore and Associates. Between 2007 and 2017 Peter worked for University of Wolverhampton first as a Senior Lecturer in Leisure Industries, then as Head of Leisure and The Arena Theatre, and finally as Head of Marketing, Innovation, Leisure and Enterprise. Peter also owns a Raring2go! Franchise.
Since the late 1990s, Peter has managed over 100 events and worked with over 600 businesses and has recently worked on projects with The British Motor Museum, First Rate Exchange Services, TUI, The Holker Group, Couture Leisure, Utopia Clubs, Burlington Slate and Great British Vacations.
Peter has been an external adviser for a number of public and private sector education institutions, has advised on QCF frameworks and has worked with a number of exam boards and professional bodies. He has an international publishing profile and has spoken at a number of international conferences. Peter has also taken part in television and newspaper interviews.