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Author of and contributor to 12 books, including "Brain Based Enterprises", "Leading Innovation, Creativity and Enterprise", "Sex, Leadership and Rock'n'Roll" and "The Music of Business", acclaimed by Professors Charles Handy, Adrian Furnham, Harvey Goldsmith CBE and Tom Peters. Peter appears on BBC, CNN, Bloomberg TV, The FT, Independent et al. with his ideas
He has followed three concurrent passions over 30 years: science; business and music:
* 18 years in science, leading R&D teams to bring innovative pharmaceuticals to market and fixing factories on an international basis.
* 18 years in academia teaching MBA's to a diverse cadre of mature students, underpinning my industry experience.
* 18 + years developing and running my own businesses.
* 18 x 3 + years playing music, which I fuse with science and business in my work.
He holds an MBA, MRSC, is a Chartered Chemist, FCIPD and an NLP Old Master.
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• Prepare people for a General Election, persuading them to vote tactically for Remain parties, sometimes away from their preferences. • Do the same for a People’s Vote, should we have to have one as a way out of our Brexit mess.
• Deal with Brexit apathy on both sides of the binary debate to change minds such that we stop the rush into Brexit self-harm. Brexit apathy plays into the stock phrase of Boris Johnson / Dominic Cummings of “Get it Done”. Yet it is always a mistake to make a bad decision just because you are bored with the decision.
• Overcome the sheer despair of offering reasoned debate to leave voters, only to be shouted at with such platitudes as “Get Over It – We won – 2-Nil – End Off.”
• Cope with verbally and physically aggressive leave voters in their attempt to silence democracy. I myself have had a bottle of cheap wine thrown over me and been threatened by Tommy Robinson extremists. I was also punched in the face, receiving two black eyes, by 7 people who had run out of words to conduct a dialogue and found it easier to use fists as an instrument of persuasion. If you are to conduct what I call “Brexorcisms” we must expect aggressive reactions at times, although physical violence is very much an exception.
• Win the battle for hearts and minds in populist media. I don't advocate that you copy Nigel Farage, simply that you better him with potent but also intelligent communications.
• Heal strained relationships with friends and family after Brexit, at home, on the streets and on social media. We cannot wait for our Government to do this for us. Approaches based on what David Bohm called dialogue are embedded in the book, which were used to handle the Good Friday agreement in Northern Ireland.
• Ride the roller coaster of personal emotions that Brexit uncertainty has thrown at us – what J.K. Rowling would call “Defence Against the Dark Brexit Arts.”
Let’s Talk About BREX .. it will also be of use in any of the theatres of populism that are sweeping the world at this time. For example, Trump’s America and other places where grass roots activism is needed to establish healthier and more collaborative approaches to politics and civil societies.
Are you ready for some Brexit ghostbusting?
The book deals with questions such as:
What are the roots of creativity and imagination? · How can we create the physiological and mental states under which creativity happens naturally rather than having to rely on creative thinking tools?
· What kind of leadership is required to make creativity and innovation business as usual behaviours in your enterprise?
· What is the role of technique in engendering creativity within teams? What are the most effective and reliable recipes for team based creativity?
· What ensures that creativity turns into innovation? What stops it?
In exploring these questions, the book will show you how to produce and lead creative teams, as well as build an innovative company culture.
Brain Based Enterprises offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas and innovation are the currencies of Sustainable Coopetive Advantage (SCA).
From the first signs of intelligence through making axes and fire, we now have access to unprecedented powers of creation through the convergence of humanity and technology. Rapid and dramatic advances in our understanding of genomics, biotechnology, computing and robotics make it possible for us to create a better world or destroy what we have created. The author explores both sides of the Man-Machine dynamic so that you can choose wisely.
Expressed clearly and concisely, this book is essential reading for busy people seeking to inform and illuminate themselves with a rich mixture of pragmatism, inspiration and wisdom. Featuring numerous micro case-ettes from enterprises ranging from biotechnology to banking and bots, Brain Based Enterprises grounds the ideas for people seeking to make the most of the Fourth Industrial Revolution.
For nearly 20 years now, Peter Cook has been writing, speaking and consulting about the parallels between the business universe and the world of music, be it rock, jazz, classical etc. This follows his much longer involvement with three passions that have fuelled his career: Science, Business and Music. Many other leaders around the world have also seen the parallels.
"The Music of Business” offers a carefully crafted cocktail of business intelligence and practical case studies, mixed with the wisdom of pop and rock’s monarchy.
What can Lady Gaga teach you about Business Strategy?
What can you learn about creativity and innovation from The Beatles and David Bowie?
How can your company accelerate its growth through the wisdom of Meatloaf, Madonna or Motorhead?
Can Jazz help you beat the competition?
What can Spinal Tap, Deep Purple and Led Zeppelin teach you that an MBA cannot?
Can Britney Spears, Take That and Prince help your company become a learning organisation?
And so on ...
You will find chapters on strategy, creativity at work, converting bright ideas into innovation and the leadership of change in this book.
"The Music of Business" features a diverse palette of artists - from Deep Purple, Madonna, Led Zeppelin, Lady Gaga, Bill Nelson, The Kaiser Chiefs, Prince, Jimi Hendrix, Eric Clapton, The Beatles, The Velvet Underground, David Bowie, Britney Spears and more.
Music is a global language. In many cases, more so than the language of business that befuddles hard-pressed leaders and staff in their daily lives. "The Music of Business" offers you a rapid digest of business wisdom without all the business jargon.
"Peter provides some very thought provoking moments on management and leadership using some unexpected musical metaphors and lessons. Amongst my highlights, I love that “The Darkness are Queen without disco” and that this relates to the fact that “Companies can learn parallel lessons by adopting a mindset that looks to the future whilst respecting cultural signifiers of the past”. Clever and conscience pricking stuff. Well done."
Stephen Bourne, Commercial Manager, Janssen-Cilag Ltd, A Johnson and Johnson Company
"A book of management lessons drawn from the world of music. Original and great fun to read. Peter Cook lubricates ‘dry’ management theory in the most original way.
This book is not ‘just another book on business’, it is original and fun to read due to the author's unique ability to teach and illustrate management theory through combining academic thinking with case studies from the world of music."
Tina Bauer, HP Enterprise Services
The book is accompanied by an iPhone app which will be released in due course.