Pete is as an author with an inquiring mind. He is not one to blindly accept the orthodoxy and conventional wisdom. Instead, he forms his opinions by painstakingly re-evaluating the facts – and sometimes coming to different conclusions.
He has a Psychology degree and is a market researcher. He's well known within that industry as a conference speaker and also an innovator. He was the first person to run commercial online surveys in the UK in the mid-1990s. He founded the first UK online market research agency in 1998 and now works part time for them (Join the Dots).
Pete's other interests include gardening, and he recently created allotments in his local village for 150 people. He also runs fungi identification courses and is in the process of walking the entire coast of England and Wales with his wife.
Pete can be contacted on twitter: @petecomley or by email: email@example.com.