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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) Paperback – 4 Jan 2003

4.3 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 312 pages
  • Publisher: Morgan Kaufmann (4 Jan. 2003)
  • Language: English
  • ISBN-10: 1558606432
  • ISBN-13: 978-1558606432
  • Product Dimensions: 19.1 x 1.7 x 23.5 cm
  • Average Customer Review: 4.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 539,561 in Books (See Top 100 in Books)
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Product description


It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation.
--Jakob Nielsen, Principal, Nielsen Norman Group

Today's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone.
--Donald A. Norman, Northwestern University, Co-founder, The Nielsen Norman Group

Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction with technology more humane. A must read for those who are serious about designing the future.
--Clement Mok, Designer and CEO of CMCD


"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." Technology & Society Magazine, May 2003

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Most helpful customer reviews on 3.9 out of 5 stars 37 reviews
Edward J. Barton
3.0 out of 5 starsDated Overview on Captology
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10 people found this helpful.
Amazon Customer
5.0 out of 5 starsA fascinating window a future already on our doorstep
14 September 2003 - Published on
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8 people found this helpful.
Daniel Goldman
5.0 out of 5 starsProvides an excellent framework
10 April 2007 - Published on
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2 people found this helpful.
Just B
5.0 out of 5 starsawesome book
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Juliana Rotenberg
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