Persuasion: The Art of Influencing People Paperback – 29 Apr 2010
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Persuaded? We were... buy it. -- Mangement Today, December 2005
a witty and fast-paced journey ... there are some gems in this book -- Edge, December 2005 --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Ever wondered what its like to get people to do whatever you want, whenever you want?
We all know people who are incredibly persuasive. With effortless charm, they manage to gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?
No, its the art of persuasion and you can learn it too.
Based on many years of analysing the behaviours and mindsets of the most persuasive people around, this new and fully updated edition of James Borgs Persuasion will give you the magic formula to mastering the power of persuasion the ultimate way to achieve success in work and life.
'Persuaded? We were. Buy it.
Management Today magazine (voted Best of its Kind)
'This is a handy, readable guide ... the author persuaded me to review this book. Damn, he is good.
Jeremy Vine, The Times
'An indispensable handbook for all of us who need to get other people to do what we want.
Sir Antony Jay, co-creator and writer of BBCs Yes MinisterSee all Product Description
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Top Customer Reviews
The book describes various skills of controlling the audience's attention, among other topics. You can learn how to recognize (in)visible signs of a breakdown of attention of your audience, to `read' the body language of people in your tour groups, and to generally win more attention while guiding. You'll find here how to pick up signals as to how you are coming across, retrieve the situation if somebody is resistant, choose the right words to get results in any situation, and more.
The text of this book is written in a charming way with a lot of examples from everyday life, given in special 'boxes'. Each chapter is followed by a small test, so the reader can check out his understanding of the subject. Even though you might think of yourself as a persuasive professional, there is always enough space for further improvements. James Borg's book is here to help you in that direction, and not only in your professional milieu.
I bought it from Amazon with an open mind and was actually looking forward to it arriving in the post. It came and with great excitement I read the cracking testimonials from John Harvey-Jones, "Management Today" and others, and was thrilled by the way it described itself as "The world's bestselling book on persuasion".
But... it's full of hot air.
A lot of the content is stuff you will have seen before (like the stats on non-verbal messages). It also gives you cliched stereotypes of a number of different personality types. And every chapter is full of examples of "how to" and "how not to" communicate. The example conversations it gives are just, for want of a better word, lame. Here's one:
Harriet (to John): "Every time I look in the mirror all I can see is wrinkles. I look in the mirror and I see flabby arms. I see big hips. I see big thighs. I see cellulite everywhere. Oh, John - say something positive to give me hope."
John: "Err... At least there's nothing wrong with your eyesight."
Boom-boom! That's not Persuasion; that's Terry And June. If you *want* dodgy 1970's sitcomesque dialogue, this is going to be a book you'll enjoy. If you want real-life examples of how actual people communicate with each other, however, you'll have to look elsewhere.
I do however strongly recommend this book.
After just a few chapters of this book I realized I had the power to reclaim my life and it's been really helpful. I bought a second copy and had it sent to my Mum as she too has been left very 'beaten up' by the family events. I think it'll really help anyone who has problems with anxiety, depression and stress.
It helped me put things back into perspective which is hard to do alone when you're feeling so down. Thanks to this book I'm not worried about panic attacks anymore or feeling down. I know how to take back control. Great book!
Most Recent Customer Reviews
Are you a teacher, manager, parent?
The book focuses just as much on what you need to do to be a better listener, as much as it does on how you can get your point across to... Read more
Lots of useful content. Easy to dip in/out.
Great its backed up by creditable referencing.
This book changed my mind and therefore life by putting into perspective the negative thought processes I was using without realising. Read morePublished 16 months ago by TC
Bought this after reading 'mind power' by the same author . Mind power was a brilliant read , however was disappointed in this one. Read morePublished 16 months ago by bp
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