From the Back Cover
What would it be like to get people to do what you want, when you want?
Imagine a ‘better you’ who’s incredibly persuasive: you charm effortlessly, you gain trust quickly, you’re more influential and you win people over easily.
Think that sounds impossible? It’s not. It’s completely possible with Persuasion.
This definitive and indispensable guide to persuasion and influence, based on studying the behaviours and mindsets of the most persuasive people around will help you:
- Listen properly to people to find out what they really want
- Win more attention and keep it
- Mind your body language and read other people’s
- Say the right thing at the right time, every time
- Get the best result in every negotiation
James Borg’s Persuasion will give you the magic formula to mastering the power of persuasion – the ultimate way to achieve success in work and life.
‘Persuaded? We were. Buy it.’
Management Today magazine
‘This is a handy readable guide . . . The author persuaded me to review this book. Damn, he is good.’
Jeremy Vine, The Times
‘This book is spot-on and should be a must read.’
The Daily Telegraph
About the Author
With a profound interest in the workings of the human mind, he developed memory techniques at an early age which eventually established him as a ‘memory expert’. After becoming interested in magic, he later specialised and performed in the branch of the art known as ‘mind magic.’
Influenced by an academic background in economics and psychology, he’s spent a lifetime observing the ‘mind-body’ connection and went on to study the various mind ‘therapies’ which result in thinking and behavioural change in a person’s personal and working life.
His knowledge was honed in a career that spans the spectrum of advertising, sales, marketing, work psychology, training and journalism. He appears on BBC radio and contributes to national newspapers and magazines on the subject of consumer affairs, body language and business and communication skills. In 2009 he was chosen as a Harvard Business Review contributor. He still finds time to pursue occasional travel and sports journalism which he became involved with early on in his career.
He is the author of the 'trilogy' comprising of the Number 1 international bestseller Persuasion, the award-winning bestseller Body Language and Mind Power which have all been translated into multiple languages across the globe.