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Persuasion 4th edn: The art of influencing people by [Borg, James]
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Persuasion 4th edn: The art of influencing people Kindle Edition

3.9 out of 5 stars 8 customer reviews

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Length: 320 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Product Description

From the Back Cover

What would it be like to get people to do what you want, when you want?

 

Imagine a ‘better you’ who’s incredibly persuasive: you charm effortlessly, you gain trust quickly, you’re more influential and you win people over easily.

 

Think that sounds impossible? It’s not. It’s completely possible with Persuasion.

 

This definitive and indispensable guide to persuasion and influence, based on studying the behaviours and mindsets of the most persuasive people around will help you:

  • Listen properly to people to find out what they really want
  • Win more attention and keep it
  • Mind your body language and read other people’s
  • Say the right thing at the right time, every time
  • Get the best result in every negotiation

James Borg’s Persuasion will give you the magic formula to mastering the power of persuasion – the ultimate way to achieve success in work and life.

 

‘Persuaded? We were. Buy it.’

Management Today magazine

 

‘This is a handy readable guide . . . The author persuaded me to review this book. Damn, he is good.’

Jeremy Vine, The Times

 

‘This book is spot-on and should be a must read.’

The Daily Telegraph

About the Author

James Borg spends part of his working time as a business consultant and coach and also conducts personal development and business skills workshops covering memory improvement, persuasion, body language awareness and ‘mind control’.

With a profound interest in the workings of the human mind, he developed memory techniques at an early age which eventually established him as a ‘memory expert’. After becoming interested in magic, he later specialised and performed in the branch of the art known as ‘mind magic.’

Influenced by an academic background in economics and psychology, he’s spent a lifetime observing the ‘mind-body’ connection and went on to study the various mind ‘therapies’ which result in thinking and behavioural change in a person’s personal and working life.

His knowledge was honed in a career that spans the spectrum of advertising, sales, marketing, work psychology, training and journalism. He appears on BBC radio and contributes to national newspapers and magazines on the subject of consumer affairs, body language and business and communication skills. In 2009 he was chosen as a Harvard Business Review contributor. He still finds time to pursue occasional travel and sports journalism which he became involved with early on in his career.

He is the author of the 'trilogy' comprising of the Number 1 international bestseller Persuasion, the award-winning bestseller Body Language and Mind Power which have all been translated into multiple languages across the globe.

Product details

  • Format: Kindle Edition
  • File Size: 4818 KB
  • Print Length: 320 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Pearson; 4 edition (6 Sept. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00EUVZ8N4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.9 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #133,228 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.9 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
This book is a must read for everyone! well arranged and easy to digest information that will make you some kind of communication ninja. Yeah the title gives the impression of manipulating people but that isnt the case, it teaches you to be a good communicator by listening and understanding others. It also has a great section on personality types and traits.
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Format: Paperback Verified Purchase
Succinct, well constructed and accessible to those unfamiliar with the under-pinning psychology and other social sciences. Good guide to contents.
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Format: Paperback Verified Purchase
This is a great book, not just for influencing people but to see how people can influence you without you realising it.
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Format: Paperback
This book works as a neat little guide to being more of a people person. Arguably the title is slightly misleading in that sense, but the persuasion aspect would come as a result. Essentially this is a kind of popular science book on sociology, but in a good way since it gives the good kind of generalization that gets to the point of how people act and react, particularly in business situations.
The information is written with humour and is for the most part good here, if slightly unnecessary in places (OF COURSE you should turn up to appointments on time!). On the whole it’s worth checking out, especially for those who interview badly or need to work on selling themselves.
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