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Peripheral Vision: Detecting the Weak Signals that Will Make or Break Your Company: Seven Steps to Seeing Business Opportunities Sooner Hardcover – 1 May 2006

5.0 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 256 pages
  • Publisher: Harvard Business Review Press; 1 edition (1 May 2006)
  • Language: English
  • ISBN-10: 9781422101544
  • ISBN-13: 978-1422101544
  • ASIN: 1422101541
  • Product Dimensions: 15.9 x 2.5 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 602,767 in Books (See Top 100 in Books)
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Product description

Synopsis

From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organisation at sensing, interpreting and acting on these signals? This book will help your organization see further to seize the opportunities and avoid the risks that come from the periphery.

About the Author

George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing, and Co-director of the Mack Centre for Technological Innovation at The Wharton School. Paul J.H. Schoemaker is Research Director of Wharton's Mack Centre for Technological Innovation and the founder and Chairman of Decision Strategies International, Inc.


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4 August 2006
Format: Hardcover
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15 July 2006
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