The Perfect Store: Inside Ebay Paperback – 25 May 2003
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"eBay's story is amazing, and Mr. Cohen's enthusiasm carries you along.... His prose is brisk and cheerful as the blue-red-gold-etc. of the famous eBay logo."
"A fly-on-the-wall look at how eBay got to be eBay, how a company unlike any other oozed into our consciousness and into our lives and, amidst all the lousy gunk on the Internet that failed, managed to not only remain standing (which, given the Internet bust, would have still been a feat in itself) but profitable."
"Cohen is a thorough reporter who skillfully synthesizes the story of eBay's corporate evolution with profiles of more peripheral figures (e.g., the Indiana housewife who started off pedding old videogames but quickly became the biggest supplier of shipping materials to other eBay sellers)." --This text refers to an out of print or unavailable edition of this title.
The story of the most profibable e-commerce site in the worldSee all Product description
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For anyone who lived through the overinflated bubble that marked the start of the evolution of the internet into the commercial mainstream, this will help explain what was happening inside one of the leaders. It contrasts dramatically with, for example, the demise of Boo.com as described in the equally interesting book BooHoo.com.
If you have worked for a company that started out lean, agile, idealistic and entrepreneurial and slowly found it becoming mired in legal issues, HR, internal politics and general inertia, you will find it all rehearsed here.
Although this book won't start that Ebay busines for you, it will help you understand how Ebay has become what it is today.
Unfortunately the author doesn't try to 'frame' the story at all, he just tells the story without comment and by about half way through it all starts getting a little dull.
Some comment on why eBay did so well when other auction sites didn't and what the future holds would have been very interesting.
If you want commentary on the effect the internet has had on people Michael Lewis's book 'The Future Just happened' is much better.
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