Partnering with Microsoft: How to Make Money in Trusted Partnership with the Global Software Powerhouse Hardcover – 6 Oct 2005
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About the Author
Ted Dinsmore has worked in the IT services industry for 20 years, first with USA Today and then with a division of the French government. In the mid-nineties, Ted joined a systems integration firm in the UK known as OS Integration, which was focus
Most Helpful Customer Reviews on Amazon.com (beta)
Microsoft understands this very well. Consequently many of their products are designed so that someone else can take their products and make it function as the final customer needs.
A perfect example is a database. A company wants to keep track of something. A database is the ideal way to do this. But does anyone at that company understand enough about database design to implement the database, design the forms and reports to make it easy enough for the clerks in the company to use, and then train the clerks?
The result is Microsoft's partnering philosophy. If you will set up your company to take Microsofts basic software and make it work as the final customer wants, then Microsoft wants to work with you, will supply you with support and leads, give you all kinds of advantages.
The alternative in the IT industry is to do your own thing, perhaps in competition with Microsoft. History tends to say that this isn't all that wise.
The authors fo this book are experts in working with Microsoft. In this book they give you the whole scoop, including the bad points (Suppose the customer really should use Linux!).
I did like how the author starts out by talking about how Microsoft views the partner ecosystem. The author compares the Microsoft partner ecosystem to other big software/hardware makers such as Oracle, Sun, Apple, and IBM. With a partner driven model, these chapters helped frame how good we have it in the Microsoft ecosystem.
The book contains sections on how different types of partners can be successful with Microsoft. The author compares working with the Microsoft corporate office versus the field sales teams. I found this very beneficial in how I prioritize my time investing with Microsoft personnel. I work for a services partner so the software partner, reseller partner, and hardware partner chapters were not very beneficial to me. However, those chapters may be a good reference for future use.
I found the book to be a slow read compared to the last dozen business books I've ready this year. Perhaps it was because I've been doing this type of work for years. I also became weary of how the author repeatedly told the reader he was going to answer a question in a future chapter. By the time I read the later chapter, I didn't go back and cross reference the question. Am I supposed to be doing that?
Despite some concerns with the book, this is a must read for any professional working for a Microsoft partner; especially in a sales role.
Result - a total stonewall.
So as far as I can tell, before you begin work on any product that interfaces to Microsoft, especially if you're lone guy coding, you need to stop at the first sign that everything is not absolutely perfect, because there's ultimately no way to get your bugs fixed, unless you can pay CASH, as far as I could tell, there's no way Microsoft will work with lone-guy-coding on say a royalty basis. Or if there is, the MSDN concierge should be informed about it.
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