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A Primer on Partial Least Squares Structural Equation Modeling (Pls-Sem) Paperback – 17 Apr 2013

5.0 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 328 pages
  • Publisher: Sage Publications, Inc (17 April 2013)
  • Language: English
  • ISBN-10: 1452217440
  • ISBN-13: 978-1452217444
  • Product Dimensions: 15.2 x 1.9 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 521,528 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

The text is well written and relatively easy to understand. It provides abundant information without being overwhelming. It is very current. (Eleanor Witta 2012-11-21)

The author provided a great deal of practical advice on a variety of tangentially related topics that I think is great for students. (Richard S. Mohn 2012-11-21)

The book is of good quality as its content is easy-to-read, comprehensive, and up-to-date. Tourism researchers are highly recommended to read this book if they want to catch up with the latest trend of application of SEM techniques. (Lawrence Hoc Nang Fong and Rob Law European Journal of Tourism Management)

This book is a valuable reference to acquire basic grasps on PLS-SEM, especially for readers who do not have background in advanced statistics... The volume will undoubtedly become a basic reference for students, teachers, researchers, and practitioners interested in learning and teaching the fundamental concepts of PLS-SEM. (Adrian Leguina, University of Manchester)

About the Author

Dr. Joe Hair is Founder and Senior Scholar of the Doctoral Degree in Business Administration, Coles College, Kennesaw State University, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 40 books, including Multivariate Data Analysis, Prentice-Hall, 7th edition, 2010 (cited 22,000+ times); Marketing, South-Western Publishing Company, 12th edition 2012; Essentials of Business Research Methods, M.E. Sharpe, 2011; Research Methods for Business, Wiley, 2007; and Essentials of Marketing Research, McGraw-Hill/Irwin, 3rd edition 2013. He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Journal of Marketing Theory and Practice, International Marketing Review, Journal of Experimental Education, Business Horizons, Journal of Retailing, Multivariate Behavioral Research, and others. He was recognized as the 2011 Academy of Marketing Science Marketing Educator of the year. He often presents seminars on research techniques, multivariate data analysis and marketing issues for organizations in Europe, Australia and other locations outside the U.S.



Dr. G. Tomas M. Hult is Professor and Byington Endowed Chair in International Business and Director of the International Business Center in the Eli Broad College of Business at Michigan State University. He has been Executive Director of the Academy of International Business and President of the AIB Foundation since 2004, was Editor-in-Chief of the Journal of the Academy of Marketing Science from 2009 to 2015, and has been on the U.S. Department of Commerce’s District Export Council since 2012. Professor Hult is one of some 80 elected Fellows of the Academy of International Business. He is one of the world’s leading authorities in global strategy, with a particular focus on topics dealing with the intersection of global strategy and supply chain management. In various ranking studies, Hult is listed as one of the top-cited authors in business and economics (e.g., Thomson Reuters). He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and hierarchical linear modeling worldwide. Dr. Hult is a dual citizen of Sweden and the United States. More information about Tomas Hult can be found at http://www.tomashult.com

Dr. Christian M. Ringle is a Chaired Professor of Management at the Hamburg University of Technology (Germany) and Conjoint Professor at the Faculty of Business and Law at the University of Newcastle (Australia). He holds a master’s degree in business administration from the University of Kansas and received his doctor of philosophy from the University of Hamburg (Germany). His widely published research addresses the management of organizations, strategic and human resource management, marketing, and quantitative methods for business and market research. He is cofounder and the Managing Director of SmartPLS (http://www.smartpls.com), a software tool with a graphical user interface for the application of the partial least squares structural equation modeling (PLS-SEM) method. Besides supporting consultancies and international corporations, he regularly teaches doctoral seminars on multivariate statistics, the PLS-SEM method, and the use of SmartPLS worldwide. More information about Christian Ringle can be found at http://www.tuhh.de/hrmo/team/prof-dr-c-m-ringle.html.



Dr. Marko Sastedt is Chaired Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and Conjoint Professor to the Faculty of Business and Law at the University of Newcastle (Australia). He previously was an Assistant Professor of Quantitative Methods in Marketing and Management at the Ludwig-Maximilians-University Munich (Germany). His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, International Journal of Research in Marketing, Long Range Planning, Journal of World Business, and Journal of Business Research. According to the Handelsblatt ranking, Marko Sarstedt is among the top three young academic marketing researchers in Germany, Austria, and Switzerland. He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and measurement worldwide


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Top Customer Reviews

Format: Paperback Verified Purchase
A must have for anybody who want to use PLS-SEM for their data analysis. Easy to read and understand, and up-to-date. Love the examples given at the end of each chapter - great step-by-step toturial for Smart-PLS software :)
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Format: Paperback
The book is written in a plain language. It is a must for anyone who wants to get thorough understanding of the PLS-SEM
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Format: Paperback Verified Purchase
Great book for PLS users
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9617e210) out of 5 stars 21 reviews
3 of 3 people found the following review helpful
HASH(0x963276c0) out of 5 stars Great book! 6 Jun. 2013
By Thirty_plus - Published on Amazon.com
Format: Paperback Verified Purchase
This book has been written by the renowned authors in PLS-SEM, including the lead developer of SmartPLS. The contents are built up from the basics to more advanced discussions; focusing not only on the theoretical background but also on technical aspects. In short, new and existing users of PLS-SEM, and SmartPLS in particular, will benefit a lot from reading this book because the contents are very comprehensive. Many issues pertaining to PLS-SEM are addressed well in this book, such as how to calculate q^square (this issue is often asked by students who use SmartPLS) and how does blindfolding work. I strongly recommend this book to all researchers using PLS-SEM as well as postgraduate students.
2 of 2 people found the following review helpful
HASH(0x96ae3ccc) out of 5 stars Basically what you need for a PLS handbook! 8 Jun. 2013
By Hector Tsai - Published on Amazon.com
Format: Paperback Verified Purchase
I read it in three days and followed through all the analysis chapter by chapter on smart-PLS.
It was good for beginners. It would be better if it teaches us how to handle common method bias.
2 of 2 people found the following review helpful
HASH(0x96ae3bd0) out of 5 stars Very informative 27 July 2013
By David A. Bryant - Published on Amazon.com
Format: Paperback Verified Purchase
This is a great book. It is easy to understand and provides excellent examples. If I was still teaching advanced research methods, I would seriously consider this book as a text for the class.
1 of 1 people found the following review helpful
HASH(0x9751d51c) out of 5 stars Excellent resource on PLS Modeling! 7 Aug. 2013
By Benito Arias Martinez - Published on Amazon.com
Format: Paperback Verified Purchase
The book is a great text not just for beginners, but also for more experienced users. It covers all the most essential aspects of PLS Modeling, and some more advanced issues. The language is clear and easy to understand. Its structure is excellent: each chapter includes very good summaries, as well as review and critical thinking questions, a glossary of key terms, and suggested readings to broaden the knowledge on the subject. My congratulations to the authors!
1 of 1 people found the following review helpful
HASH(0x972e94ec) out of 5 stars Great book 25 April 2013
By Amazon Customer - Published on Amazon.com
Format: Paperback Verified Purchase
This is an excellent primer for someone who wants to understand SmartPLS quickly. The book covered sufficient information to get started using SmartPLS and to understand the various outputs for research. The book is well written and provides ample illustration. As a PhD student, this information was just what I needed.
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