"Pantone" Guide to Communicating with Color Paperback – 1 Mar 2001
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Presents hundreds of colour combinations and colour principles needed to create effective designs. This title enables designers of various specialties and levels of experience to make the best colour choices for different types of design.
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Top Customer Reviews
This is a good guide for understanding colour and its uses for print and visual media. It discusses how the different colours interact, as well as what mixtures produce different kinds of depths and hues in the colour itself. There is a section that addresses the kinds of emotional responses people give to colours - why, for example, McDonalds had for a time such a predominance of the colour red in their stores, or why certain colours of cars are more or less likely to stand out among the others. Even subtle uses of colour are addressed - why does a teacher grading with a red pen become known as being more critical than the teacher doing the same commentary and correction with a green pen? But not all of these are obvious. For example, black in print and colour media often symbolises power, sophistication, style and elegance (think tuxedos) instead of more traditional 'dark' ideas. The guide states that 'In recent years, attitudes about black have changed more than any other colour with positive associations outweighing the negative.'
This book also gives some fascinating insights into the future of colour. Particularly where print media and personal photography is concerned, the use of colour has never been more possible. Illuminated manuscripts of old, which used to be the only full-colour texts, now have the modern full-colour-process productions as competition for grandeur; the typical Sunday comic pages has more colour that the typical production of almost any sort for centuries.Read more ›
The colour scheme swatches are also useful for when you get stuck in creating a colour scheme for any of your designs.
My reasons for giving it a very personal one star are that it failed to deliver on both counts.
As noted by another reviewer, the charts do not exist. The book ends very strangely with nine completely blank pages and I was tempted to think that I'd received a faulty copy shovelled out to Amazon for sale cheaply for this reason, particularly as the Index lists the charts as being there (doubly odd as the page numbers given for the charts are actually the page numbers that the Index itself is on!). However, the Contents page does NOT mention the charts and in this respect is a different Contents page to the one shown in the "Look Inside" excerpt.
The content of the book is also hugely disappointing to me as it is just a re-worded version of the other book. Or rather, "Color: Messages and Meanings", being produced 6 years later, is just a re-worded version of this one, despite the author's claim in her preface that it is a "follow-on". Sections for single colours. Sections for combining colours. Talk about moods and emotions evoked by colours, and lots of glossy photo collages (most of which, inexplicably I admit, make me think of cigarette advertisements). I've not gone through the two page by page, but comparing a few snippets I've read the same information just delivered using slightly different sentences.Read more ›
If you already learn color teory in school then this book is a waste of time, maybe a little color combinations examples made it worth and it have good examples of color in actual "comercial" projects.
While the psychological and emotional impact of colors is not exhaustive in this book, it is interesting enough to get you intrigues to further look into it elsewhere.
Most Recent Customer Reviews
All good, the delivery a wee bit long, but very happy with my new book. I love it!Published 20 months ago by Zee
I had previously owned this book, but lent it too a friend but never got it back. Just be aware that in the original version of this book, there was a section at the back which had... Read morePublished on 2 Feb. 2011 by Colum
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