- Paperback: 114 pages
- Publisher: Stamford Brook Press (8 April 2013)
- Language: English
- ISBN-10: 0957602804
- ISBN-13: 978-0957602809
- Product Dimensions: 12.7 x 0.7 x 20.3 cm
- Average Customer Review: 100 customer reviews
- Amazon Bestsellers Rank: 131,051 in Books (See Top 100 in Books)
Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved Paperback – 8 Apr 2013
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently bought together
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
About the Author
Tessa Stuart has worked with innocent drinks and many other young dynamic UK food companies to get them noticed and loved on shelf, bought and bought again. She genuinely likes wrapping up in her duvet coat and hanging out in the supermarket chilled aisle talking to shoppers about packaging and brands and choices. Find out more about Tessa, her food clients and her affordable consulting by the hour at www.tessastuart.co.uk
Customers who viewed this item also viewed
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
I read this book and "Flying Off The Shelves" by the same author from cover to cover, I found them both full of interesting facts and explanations, true treasure troves. They mentions key influential players in the world of sales, marketing and buying. All businesses need clarity and clear planning to succeed and to move forward, these books certainly helps with that. There is nothing fancy or complicated about what the author points out in them, which makes these books even more important to have read and digest, as well keeping and using them regularly as reference points for clarity when it is needed most.
Well written, factual and to the point!
Simon @ Arnold's Organic Condiments www.arnolds-condiments.com
Packed is a quick read, not because of a shortage of content but because all its points - and there are a lot - are presented in such a clear, down to earth way that the reader can whizz through the book. Tessa Stuart manages to take topics that others obfuscate about (branding, packaging design, commercial prioritisation) and distil them to their essence in such a way that, whilst reading, I found myself nodding in agreement with every point. In fact, she manages to make almost every suggestion seem like common sense (believe me, they aren't common sense - it is the trick of the writer to take smart ideas and present them so unambiguously and clearly that makes them seem so!).
Packed isn't a step-by-step manual for launching a food business (there's no "how to write your first business plan" here, for example) so don't buy it if you expect a microscopic guide with all the answers. What it DOES offer is two supremely valuable types of information that will give you a lot of food for thought (*boom boom*):
1) A broad-brush introduction to the big ideas which can be critical to the success of the new food business - things like ensuring the product is great, getting priorities right when developing the product or maintaining good relations with suppliers or vendors and many more. These are the sorts of big picture concept that the aspiring food entrepreneur should aim to master if they are to be successful.
2) An enormous number of much more granular suggestions which contribute to getting those big key areas of the business right. Packed consists of actionable strategy after actionable strategy for nurturing and growing an early stage food business - from economical ways to conduct effective market research to common pitfalls to avoid. And this is where the reader can benefit from the author's obviously considerable experience.
As much as those two groups of concrete suggestions, the value of the book is also in the attitude it encourages: can-do enthusiasm; a balanced, logical and rational approach; a sense that received wisdom is often not the best wisdom; and a mindset that a successful business can be built with hard work rather than necessary reliance on lots of money. Packed encourages the reader to believe that getting their product into production, into small independent shops and eventually possibly into supermarkets is not only possible, it is realistic too.
Is there anything to criticise about Packed? Well, really only very minor things. The main small criticism is that the book uses a few pieces of retail business lingo without necessarily explaining them. Anyone who has experience in food retail will know what a "multiple" is, for example, but the total novice might appreciate explanation of half a dozen or so words that feature.
This is small criticisms though. In case I haven't been clear: for the new or aspiring food entrepreneur, the suggestions and approaches contained in Packed are pure gold dust. It is the book I wish had been available when I started working in food business.
Would you like to see more reviews about this item?