- Paperback: 114 pages
- Publisher: Stamford Brook Press (8 April 2013)
- Language: English
- ISBN-10: 0957602804
- ISBN-13: 978-0957602809
- Product Dimensions: 12.7 x 0.7 x 20.3 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (96 customer reviews)
- Amazon Bestsellers Rank: 164,842 in Books (See Top 100 in Books)
Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved Paperback – 8 Apr 2013
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About the Author
Tessa Stuart has worked with innocent drinks and many other young dynamic UK food companies to get them noticed and loved on shelf, bought and bought again. She genuinely likes wrapping up in her duvet coat and hanging out in the supermarket chilled aisle talking to shoppers about packaging and brands and choices. Find out more about Tessa, her food clients and her affordable consulting by the hour at www.tessastuart.co.uk
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Top Customer Reviews
Well what a disappointment - It is a very small book that is sparsely written - but that's ok - I like the main points and no filler material. What I take umbrage with is the fact that 99% of the material didn't have to be written by some marketing guru but could have been written by my local shopkeeper or even me for that matter since 99% of all the content of this book is just pure BASIC COMMON SENSE.
Why on earth the other reviewers liked and found this book so informative, I have no idea. For me, there's is nothing in here that makes me think "oh glad to know that, I didn't know that." It is all basic and I do mean basic common sense.
PS. With hindsight, all the 5 stars are fictitious 5 stars probably from friends and family and acquaintances I'm guessing. Returned the book today !
She has been there and done that, worked with top top brands and helped to take them to the next level, Innocent Smoothies, Moma, G'nosh, Gu pudding and a whole load more.
So when i found out she has her own book, i jumped at the chance to buy it!!!
The great thing about the book is it is concise, informative and pulls no punches. There are loads of thought provoking tips in there that really work. Eg the tasting sessions pg 88, the day after reading this i called a cool south London cafe which i was dreaming of having my stuff in, and approached them, they loved my product and sent an email to me the next day wanting to make an order and asking about prices. Of course i was over the moon about this, but then had to think about pricing, do i go low to get my first customer? do i go high and make more margin? aahhhh!!!!!!
so i open Tessa's book -> table of contents -> pg 23, 37 and 39 read -> clarity -> email sent -> order received cue crazy jumping around the room!!!
Cant wait to try the rest of the ideas in there soon, im sure i'll have success with this fine little piece of literature on my side.
The book is not filled with fluff as these things often are, she gets straight to the point, with nice little tips from entrepreneurs she has worked with who have had success. It doesn't give you all the answers, but what it does is, it makes you ask the right questions to allow you consider issues from the correct perspective and thus a higher chance of success.Read more ›
Packed is a quick read, not because of a shortage of content but because all its points - and there are a lot - are presented in such a clear, down to earth way that the reader can whizz through the book. Tessa Stuart manages to take topics that others obfuscate about (branding, packaging design, commercial prioritisation) and distil them to their essence in such a way that, whilst reading, I found myself nodding in agreement with every point. In fact, she manages to make almost every suggestion seem like common sense (believe me, they aren't common sense - it is the trick of the writer to take smart ideas and present them so unambiguously and clearly that makes them seem so!).
Packed isn't a step-by-step manual for launching a food business (there's no "how to write your first business plan" here, for example) so don't buy it if you expect a microscopic guide with all the answers. What it DOES offer is two supremely valuable types of information that will give you a lot of food for thought (*boom boom*):
1) A broad-brush introduction to the big ideas which can be critical to the success of the new food business - things like ensuring the product is great, getting priorities right when developing the product or maintaining good relations with suppliers or vendors and many more. These are the sorts of big picture concept that the aspiring food entrepreneur should aim to master if they are to be successful.
2) An enormous number of much more granular suggestions which contribute to getting those big key areas of the business right.Read more ›
Most Recent Customer Reviews
Excellent book, short and punchy but packed full of really useful information. Will change the way you look at products on the shelves and help you immensely if you're launching... Read morePublished 11 days ago by Timothy
This was an absolutely fantastic read. I have worked in FMCG companies for past 11 years and I am just leaving to set up my own drinks business and this book has given invaluable... Read morePublished 1 month ago by Amazon Customer
Another invaluable read from Tessa. Really enjoyed both of these books with easy to digest information from an expert in her field. Read morePublished 1 month ago by kharym29
Tessa writes succinctly and keeps the reader's focus. Good to be reminded that building a food brand is about keeping your purpose clearly in sight. Read morePublished 1 month ago by Jane Thompson
Want your food brand to stand out? Tessa's book will help guide you through the why's, how's, what's and if's that is the world of fast moving consumer goods (FMCG's) that everyone... Read morePublished 2 months ago by Amazon Customer
This was one of the first books I read when I first decided to start my own food business. Informative, with a real world examples of how companies have gone about making their... Read morePublished 3 months ago by TomSkyrme
Loved this book. Unbelievable how much fantastic advice you can get out of one book! This one in combination with Flying Off The Shelves are the best books for food entrepreneurs. Read morePublished 5 months ago by H.W.