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Packaging Baseball: How Marketing Embellishes the Cultural Experience by [Bartkowiak, Mathew J., Kiuchi, Yuya]
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Packaging Baseball: How Marketing Embellishes the Cultural Experience Kindle Edition


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Length: 216 pages Word Wise: Enabled

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Product description

Review

"[The] book performs admirably at the task of explaining and analyzing the part that baseball plays in the global marketplace, where MLB utilizes the sport, the players, and the fans a financial asset in order to sustain and increase its hold as a business behemoth."--Journal of Popular Culture.

About the Author

Mathew J. Bartkowiak is an assistant professor at the University of Wisconsin at Marshfield–Wood County. His research interests include popular culture studies, music, social change and development, and the counterculture. His work can be found in such publications as The Journal of Popular Culture and the Journal for the Study of Radicalism.

Product details

  • Format: Kindle Edition
  • File Size: 1655 KB
  • Print Length: 216 pages
  • Publisher: McFarland (22 Jun. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B008VBX8SQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
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